Does Haute Couture seem repetitive because of social media? Because, following the great creative reset, the pace of fashion seems to have picked up

Do you also have the feeling of drowning in Dior and Chanel? With this Haute Couture season, Jonathan Anderson walked for the eighth time in a year and Matthieu Blazy for the sixth. It seemed (and, in some ways, it was) just yesterday that we were talking about both brands’ Resort shows and Instagram moodboards hadn’t finished posting the last details of the re-see that the carousel started spinning again. And after the summer break, in September, there will be another two shows. And almost certainly another two before Christmas arrives. Needless to say, at this pace the various collections start to merge into one another.

But there is also the doubt about how it is possible to creatively manage and handle in the smallest details such an intense output. Who can humanly generate so many ideas in such a short time and remain brilliant? At a certain point one will have to repeat oneself or end up insisting on oneself. To make a comparison, the same Armani Group has brought six collections to the runway since the passing of the legendary founder, which are the same as Chanel’s, but divided into three brands, which makes the production pace certainly more “calm” albeit equally demanding. But why, for mega-commercial brands like Dior and Chanel, is presenting every 60 days so essential?