Léna Situations Brings the Sunshine with Her Exclusive Etam Swimwear Capsule Join us on May 25th at Galeries Lafayette for an evening full of surprises

Just as gray skies were settling over the French capital, a ray of sunshine straight out of Hôtel Mahfouf broke through the clouds. A sudden change in the weather that instantly sets the tone for the season: it’s officially time for bikinis, body jewelry, and sunscreen (SPF 50 is a must!). This summer, Etam and Hôtel Mahfouf are merging their worlds to launch an exclusive, limited-edition swimwear capsule collection.

From YouTube to the Runways: The Léna Situations Empire Keeps Growing

Captured by photographer Kenza Le Bas aboard a Marseille sailboat, the campaign transforms the most powerful French influencer on the international scene into a modern-day mermaid. But make no mistake: Léna remains the sole captain of her ship.

With this new alliance, Hôtel Mahfouf -her clothing and lifestyle brand- proves once again its power to conquer the retail world alongside the industry giants. For the host of the hit podcast Canapé six places, it’s a masterclass in expanding her influence far beyond the ultra-loyal community that has followed her since her early "Vlogs d'Août," back when she was juggling multiple student jobs.

On Instagram, Léna shared her excitement with her followers:

"So proud of our collection […] which we’ve been working on since last year."

Swimwear Designed as Jewelry

The collection features about ten pieces designed for every body type and style preference. From bold string bikinis to elegant, full-coverage one-pieces, and ultra-trendy asymmetrical cuts, there is truly something for everyone.

The real highlight of this capsule? Swimsuits envisioned as actual pieces of jewelry. Adorned with glittering rhinestones or elevated by delicate pearls, these are the ultimate must-haves to pack in your suitcase. They are statement pieces you won't want to take off, from sunrise on the beach to impromptu midnight swims.

An Exclusive Event You Can't Miss

To celebrate this milestone launch, Léna Mahfouf is inviting her community to an exclusive evening at the Etam Haussmann flagship store on May 25th. It’s the perfect opportunity to get a first look at the collection and celebrate the return of sunny days.

The Etam x Hôtel Mahfouf collection is available now on etam.com and in all Etam stores.