Ginori 1735 has launched a new campaign with Jake Gyllenhaal A new chapter in the actor's ambassadorship with the historic brand
Set in the heart of Manhattan, the new Ginori 1735 campaign portrays ambassador Jake Gyllenhaal away from the spotlight. In this new project, the Tuscan Maison chooses to tell the story of everyday beauty through the simplest gestures — moments of care, creativity, and presence — alongside one of the most beloved contemporary actors. Private rituals are captured and transformed into expressions of spontaneous elegance, made of objects and daily gestures. The romanticism of coffee and breakfast is amplified by the Catene and Labirinto collections, two icons of Ginori design created by Gio Ponti, which accompany the actor with their charismatic presence. New shades make their debut, such as Ebony and Cashmere, with details in Black and Sapphire, reinterpreting Ginori’s heritage with a refined and contemporary language.
Courtesy of Ginori 1735 photographed by Cass Bird
Courtesy of Ginori 1735 photographed by Cass Bird
Courtesy of Ginori 1735 photographed by Cass Bird
Courtesy of Ginori 1735 photographed by Cass Bird
Courtesy of Ginori 1735 photographed by Cass Bird
The first images of the new campaign are part of The New Table Manners, a three-act project that accompanies the Ginori community through the holiday season, inviting them to rediscover the home as a creative space. Behind the contemporary aesthetics of the Tuscan Maison lies a story that is rooted in almost three hundred years of art and innovation. Founded in 1737 by Marquis Carlo Ginori in Doccia, near Florence, the Manufactory was born from the dream of creating porcelain capable of uniting aesthetic research, technical mastery, and Italian spirit. From the beginning, the encounter between Tuscan tradition and Viennese influence led to the birth of a unique decorative language that remains modern even as centuries pass.
Experimentation and renewal have ensured that the Ginori manufactory has always kept pace with the times — from ceramic painting to the beginning of its iconic collaboration with Milanese architect Gio Ponti. Since then, the Maison has successfully combined craftsmanship and industrial design, reinterpreting tradition with an international spirit. From Giovanni Gariboldi’s creative direction in the 1950s to Achille Castiglioni and Aldo Rossi, and later the free-spirited vision of Alessandro Michele, Ginori has always maintained a strong connection between craftsmanship, art, and modernity — as evidenced by its boutiques in major artistic and cultural capitals such as Milan, Paris, Seoul, London, and of course its birthplace, Florence. Evolving over time, Ginori 1735 remains an intergenerational icon that never loses its soul. With this new campaign featuring Jake Gyllenhaal, the Maison once again shines a light on itself and on its vision of beauty.
