Back to school season is officially open with Ludovic de Saint Sernin and “L’Entretien” The designer's new campaign for his FW25 collection reveals what goes on behind the scenes of the 9-to-5 grind

For Ludovic de Saint Sernin, back-to-work season rhymes with rigor and return to the office, but not too much either. The French designer unveils today L’Entretien, the campaign for his FW25 that literally shows us the underside of the 9-to-5. Because suits and ties are fine, but corsets and leather underwear are better. With Amelia Gray at the heart of this campaign, surrounded by Alejo Humanes and Lewis Gillooley, de Saint Sernin aims to start the year off on the right foot (if, like us, you consider that September is the real New Year) while keeping and emphasizing that uninhibited side we know and love so much.

In latex, leather and open shirts, the protagonists of the campaign pay direct homage not only to the brand’s DNA, but also to the iconic heroines of photographer Helmut Newton. The campaign embodies several things at once: duality (between the necessary office rigor and the sensuality expressed by its revealing silhouettes), seduction, but above all power. Through a disarming power dressing, the wardrobe created and presented by de Saint Sernin in L’Entretien is a wardrobe tailor-made for the 9-to-5-to-9, to go from office to nightclub to office again without having to stop at home. Continuing the house’s ongoing dialogue with BDSM culture and its uncompromising exploration of sexuality, this campaign for Saint Sernin’s FW25 collection sets the tone for a decidedly uninhibited year for the young designer and his namesake brand.