Martine Rose and Napapijri announce a new collaboration for the FW25 An expected come-back between archives and modernity
Kicking off a Paris Fashion Week that already promises to be packed with captivating events and unexpected twists, Napapijri has proudly unveiled the highly anticipated return of its collaboration with British designer Martine Rose for the FW25 season. After having left its mark on the contemporary fashion landscape between 2017 and 2019, this creative dialogue told by the two brands returns to the spotlight today, this time reinterpreted for a new generation. The collaboration, rooted in the encounter between Martine Rose’s distinctive heritage and Napapijri’s ability to merge fashion and culture, is a celebration of the richness of the brand’s archives, while bringing iconic pieces back into focus, all reimagined with a resolutely contemporary spirit. The collection thus pays tribute to a shared journey that has profoundly contributed to defining Napapijri’s identity within an aesthetic in constant evolution.
The heart of this collection lies in the revival of the classics. The iconic pieces from past seasons come back to life with a fresh look, far from simple reissues. Napapijri’s renowned technical mastery meets Martine Rose’s subversive and bold touch, giving rise to a collection firmly rooted in the past but bringing a true breath of fresh air to contemporary clothing. The first drop, available from today, navigates between several inspirations: relaxed sportswear, the codes of preppy varsity style and minimalist logos. Fans of comfort and style will particularly appreciate the premium boucle wool zip-up fleeces, terry sweatshirts with striped details, and bold polos crafted with the innovative sponge towel AOP technology (a printed terry fabric). The collection is completed by essential T-shirts, versatile jeans in classic DJ denim and premium cotton gabardine caps.
