Saucony brings “Run As One” to Paris with new pop-up To find out what's new in running during Fashion Week

Saucony, a global brand in the world of running and lifestyle, launched Run as One, its new campaign that celebrates the power of running as a tool for connection and inclusion. Designed to honor the brand’s rich heritage and the growing intersection between running and contemporary culture, Run as One focuses on the human relationships that are born and strengthened through movement. The official campaign video features Saucony athlete Vanessa Fraser and creative Jae Tips, who share how running goes beyond individuality to become a collective experience. The impactful visuals and dynamic storytelling reinforce a core message: no distance is impossible if traveled together.

To embody this spirit, Saucony organized a series of events for run clubs on a global scale, both in-person and virtual,  including initiatives like coffee shop residencies in symbolic cities such as New York, London, Boston, and Grand Rapids. Particularly significant was the Paris stop during the Paris Fashion Week Men’s SS26, where the brand opened a pop-up space at 141 Rue Du Temple, transformed for the occasion into Sync Space: an immersive environment where performance and lifestyle merge. Here, the highly anticipated Endorphin Speed 5 was unveiled in a world premiere, featured in a community run led by partners from Minted New York and local leaders from Distance Athletics. Open to the public until June 28, the immersive Sync Space features an area dedicated to tasting the Synced Mint, a mint-based matcha blend, the chance to customize clothing and accessories using industrial UV printing technology, and a 3D Photobooth installation. In addition to the group run, talks and parties were organized to celebrate the new opening, creating unique moments to share with the Saucony community during Paris Fashion Week.

At the Paris pop-up, we had the chance to chat with Jason Faustino, Director of Energy and Collaborations for Saucony. The expert told us about the brand’s evolution, how running has become an integral part of lifestyle fashion, and how Saucony continues to transform while staying true to its roots and values. Even when it comes to choosing collaborators, Faustino says, «it's always important to look at not just their work, but also who they are as a person and their community», and adds that in his work he doesn’t follow «celebrity culture» much. Regarding the choice of collaborators, among other things, Faustino adds that a large part of his job is to use his personal taste. «I used to think it shouldn't be personal, but that's what makes our talents, our community, our collaborators so special compared to other brands.»

Now that running has become a trend, it’s important for a brand like Saucony to stay anchored to the technical aspect of its products in order to engage both with people who wear running shoes for sport and those who do so in everyday life. «I respect that our brand has been around since 1890, and they still are just as passionate about the product», says Faustino, and adds: «But from a collaboration standpoint, my role changes a little bit because now these run crews are brands themselves, they're at the forefront of culture». The fact that running has become a trend has certainly helped introduce brands like Saucony to younger generations, says the expert. «I like that this generation is more focused on health and wellness,» he adds, noting that «what’s happening in terms of trends is that consumers have gotten used to wearing running shoes, high-performance ones, retro styles, integrating them into their personal style. Once they’ve done that, they’re so comfortable they don’t want to switch back. With all this interest, all the running brands are winning.» With a special focus on the new generations, Saucony is now preparing for a new and exciting chapter in its story, running through the romantic and formidable streets of Paris.