The 11 finalists of the Andam Prize 2025 have been announced

It's no longer a secret: in 2025, fashion awards weigh heavily on the scale of success in an industry that is increasingly closed off, competitive, and difficult to access. Valentino Garavani, Yves Saint Laurent and Karl Lagerfeld, and more recently Duran Lantink, all winners of the Woolmark Prize, can attest to this, as can their peers Simon Porte Jacquemus, Marine Serre and Peter Do, all products of the LVMH Prize. But if there’s one competition that can truly be seen as a golden ticket, a fashion talent incubator, it's the Andam Prize. With its first winner being Martin Margiela in 1989, followed by Jeremy Scott, Anthony Vaccarello and Glenn Martens, the Andam Prize continues to prove its relevance in the fashion landscape and its role in discovering emerging talent. Once again this year, the competition has set the bar high, with participants who have already shown they deserve their place in the demanding and exclusive world of fashion. Here are the eleven names that make up the carefully selected group of 2025 Andam Prize finalists.

Facing a top-tier jury composed of Alexandre Mattiussi, creative director and founder of Ami, singer Lucky Love, and journalists Loïc Prigent and Sophie Fontanel, the eleven finalists will compete for four different prizes. American designer Willy Chavarria, French designers Alain Paul (also a finalist for this year’s LVMH Prize) and Egonlab (already awarded the Pierre Bergé Prize in 2021), Dutch duo Zomer (also competing for the 2025 LVMH Prize), and Belgian Meryll Rogge (a finalist last year and for the 2025 Woolmark Prize won by Duran Lantink) are in the running for the Grand Prize (€300,000) and the Special Prize (€100,000). French designers Bruc Akyol (finalist for the 2023 LVMH Prize), Jeanne Friot and the duo behind Mouty are competing for the Pierre Bergé Prize, which focuses on young French businesses and is valued at €100,000. Meanwhile, the jewelry brand Panconseni, led by Italian designer Marco Panconesi, the accessory brand SarahLevy (known for its avant-garde creations, which earned it the public vote at the 2019 Hyères Festival and the first accessory prize at the 2022 Belgian Fashion Awards), and the footwear brand Philéo (based in Paris and known for collaborations with Comme Des Garçons) are vying for the accessories category (also worth €100,000).

Profiles as talented and innovative as they are diverse, promising a tough competition and a difficult decision for the jury, who already seem won over by the finalists. “Along with the other jury members, we were especially moved by the commitment and creativity shown by this year's candidates,” says Sidney Toledano, president of IFM and advisor to the LVMH chairman. “Their ability to offer a novel creative vision while addressing contemporary concerns is an encouraging sign for fashion's future. They all have the potential to drive ongoing changes in our industry and to create a positive impact on society and the planet. I strongly encourage them to seize all the opportunities offered by ANDAM and the relationships they’ve built there.” Stay tuned for June 30 to find out which of these talented profiles will win the coveted prizes.