
Which fashion items have grown in value the most in the past 10 years?
Legendary handbags, watches and at least one famous piece of jewelry
April 2nd, 2025
Over the past ten years, the fashion industry has witnessed an extraordinary increase in the value of specific luxury items, with handbags and watches leading the ranking. A study conducted by NYC Leather Jackets examined various factors such as resale appreciation, brand influence, and consumer demand, along with a comparison of the prices of the first and latest editions, to determine which pieces have seen the most significant value increases. The study adopted a rigorous methodology to determine the ranking of fashion products with the highest value appreciation. Data was sourced from brand pricing archives, resale market reports, and Google Keyword Planner to track changes in financial value and consumer interest. Each item was assigned a composite score based on three key factors: price growth, contributing 25% of the total score, growth in Google search interest, accounting for 35%, and the percentage variation in MSRP over ten years, making up 40% of the final score. The Dior Saddle Bag emerged as the fashion item with the highest value growth over the past decade. Initially launched at $1,100, this handbag has recorded an extraordinary 7,400% increase in online search interest. The surge in demand has played a fundamental role in its appreciation, making it the most valuable fashion investment among top-ranking pieces. Its widespread popularity can be attributed to its iconic design and reintroduction in recent years, further solidifying its status as a timeless accessory.
In second place, with the second-highest value increase, is the Rolex Submariner watch. This model had the highest price among all analyzed items ten years ago, originally retailing at $7,900. Today, the initial model has an average resale price of $15,120, marking a price increase of 9,980%, the highest among all analyzed items. The constant demand and Rolex Submariner’s reputation for durability and craftsmanship have cemented it as one of the most valuable luxury watches on the market. The Hermès Kelly Bag ranks third. Initially launched at a premium price, it now commands an average resale value of $37,548 in 2025, making it the most expensive original bag among all ranked items. Its exclusivity and association with luxury have fueled its increasing value, as Hermès continues to limit production to maintain desirability. In fourth place, the Omega Speedmaster Watch has experienced significant appreciation. The value of its original model has soared by 3,293% since its launch, ranking third in price growth among all analyzed items. With a Google search interest score of 84 in 2025, the watch continues to attract attention, demonstrating its sustained popularity among collectors and enthusiasts.
@parisianvibe It is not a bag, it is a birkin #birkinbag #hermesbirkin #hermes #hermesbags original sound - parisianvibe
The Hermès Birkin Bag ranks fifth as one of the most appreciated luxury items over the past decade. Initially launched at $2,000, it was the highest-priced item at launch among the luxury pieces analyzed. Today, the Hermès Birkin Bag is valued at $13,300—an investment worth more than gold. The Louis Vuitton Keepall Bag ranks sixth among luxury items with the highest value appreciation. Initially priced at $400, its resale price has now climbed to $2,440. This represents a 510% increase in value, the highest percentage increase among all ranked items. The Keepall’s status as a classic travel bag has contributed to its continued demand and rising value. The Chanel 2.55 Bag follows in seventh place, recognized for its significant appreciation in value and online search interest. Initially, the bag had the highest Google search interest score at 65 ten years ago, and over the past decade, it has recorded a price increase of 96.36%, ranking third in price growth among the analyzed pieces. Its enduring association with timeless elegance has made it a staple investment piece in the luxury handbag market.
The Chanel 2.55 bag, I love how it holds history and sentimental value I love designs like that. pic.twitter.com/WBiFB1b6ev
— PetiteAnge (@PetiteAnge_) March 10, 2017
The eighth position is occupied by the Fendi Baguette Bag, which has demonstrated a substantial rise in consumer interest and demand. According to the study, the bag has the second-highest growth rate in search interest over the past ten years, second only to the Dior Saddle Bag. Meanwhile, the Cartier Love Bracelet ranks ninth among luxury items with the highest value appreciation. Originally priced at $250, its initial model is now valued at $5,000, reflecting a 1,900% increase in price. This significant growth has placed the Cartier Love Bracelet among the most valuable investment pieces in the luxury jewelry market. Rounding out the ranking is the Gucci Jackie Bag, which has seen a steady rise in value over the past decade. Similar to the Hermès Kelly Bag, it has recorded a price increase of approximately 61% in the last ten years. Currently, the price of a newly produced Gucci Jackie Bag stands at $3,800, while an original release is available for around $1,845.
A spokesperson from NYC Leather Jackets, Zaid Shaikh, provided insight into the study, stating that factors such as brand heritage, limited production, celebrity influence, and the growing demand for vintage and archival designs have all contributed to the rising prices of these items. As Shaikh explained, the increasing search interest for these pieces suggests that consumers now view luxury fashion as an investment rather than just a style statement. As a result, classic accessories from these brands are not only maintaining their status symbols but are also proving to be valuable assets over time.