LVMH sales on the rise thanks thanks to Supreme x Louis Vuitton

Have you ever heard of the collaboration between Louis Vuitton and Supreme?

An affirmative answer obvious.

The partnership between the two brands raised their hype vertiginously, and sales were far more than satisfactory, to such an extent that it was probably due to the increase in the profit of 23% of LVMH, a holding company to which belongs LV.

In the same period last year, the number of receipts turned out to be quite poor, with weak performances in Asia and France, according to many because of the slow tourism and the Paris attacks.

"This is the result of the favorable trend in all markets", stressed Bernard Arnault, number one in the luxury goods conglomerate, "More than ever, in the context of current geopolitical and economic instability, creativity and quality, founding values of our group, are a solid reference point, while the growing digitization of our activities (from the launch of e-commerce by Louis Vuitton in China last week’s launch of the platform 24 Sèvres) reinforces the desirability of our brands".

Fashion and leather are the highest performing categories, with a further growth of 17%, driven by the last two Louis Vuitton collaborations with Supreme and Jeff Koons.

Fendi, Céline, Loewe and Kenzo are the other brands that close the first part of 2017 in a positive way, while J’adore and Miss Dior are the best-selling perfumes.

For the second half of 2017, Arnault said he "wants to further strengthen LVMH’s global leadership in the top range".

LVMH will acquire new brands? Who knows ...