Golden Goose takes padel to the next level A sport that becomes a lifestyle thanks to the brand-new Golden Goose Arena
Born in Milano, the Golden Goose Arena powered by Atlante is a place dedicated to padel enthusiasts in the heart of CityLife, designed to redefine the sports experience through community and wellbeing. The facility was officially inaugurated today in the presence of the Mayor of Milan, Giuseppe Sala, along with the Councillor for Sport, Tourism and Youth Policies, Martina Riva; the CEO of SmartCityLife, Roberto Russo; the founder of City Padel Milano, Demetrio Albertini; the CEO of Golden Goose, Silvio Campara; the founder of Novembre Studio, Fabio Novembre; and the CEO of Atlante Italia, Gabriele Tuccillo. SmartCityLife, the company that manages and innovates CityLife’s public areas, realized the space, entrusting its design through an invitation-only competition to Novembre Studio. Conceived as a new architectural icon for Milan, the Golden Goose Arena combines timeless elegance and futuristic vision, integrating sports culture with the urban context of CityLife.
The public nature of the Arena is central: accessible to all, it promotes a healthy and active lifestyle and is perfectly integrated into CityLife Park, which, with its 178,000 sqm and over 2,000 trees, hosts sports, cultural, and social events throughout the year. The Arena provides a space for physical activity, fosters an inclusive community atmosphere, and ensures safety for all visitors. The entire facility is managed by City Padel Milano, an association founded by Demetrio Albertini and Lorenzo Alfieri, pioneers of padel in Italy. With nine courts – six premium indoor all-black courts, an immersive Pro Court with cameras and LED scoreboard, and two outdoor vintage-style courts – the Arena redefines padel. Panoramic windows, fully equipped locker rooms, and the dedicated app WeSmash turn the space into a digital hub for the global padel community.
The Arena celebrates padel as a lifestyle, strengthening Golden Goose’s connection with the sport, initiated last year with the appointment of Marta Ortega, Juan Lebrón, and Arturo Coello as Global Brand Ambassadors. Here, passion matters more than performance: communities gather to live unique experiences. Also designed for wellbeing, the Arena offers a wellness café with soft drinks and healthy dishes, an outdoor lounge area for aperitifs with music, and the Ritual Spaces, hi-tech areas for rejuvenation with innovative self-care products. The experience is highlighted by the exclusive STAR activewear capsule, available only in the Arena store, combining fashion and functionality. The collection includes apparel, sneakers, and technical accessories, as well as high-end sports products that can be personalized, developed in collaboration with Babolat. The store also offers iconic products from Golden Goose collections. Atlante, naming sponsor alongside Golden Goose, is a leader in fast-charging electric vehicles with 100% renewable energy, active in Italy, France, Spain, Portugal, and soon Switzerland. The partnership with Atlante reflects the sustainable and innovative values of the Arena.
With its official opening, the Golden Goose Arena will host immersive events and tournaments, animating the city and opening a new chapter for padel in Milan.
