Here's what went down at Google's Pixelateria opening party in Milan Among the special guests was Tananai, who performed a DJ set
Yesterday, Milan was the stage for an event that blended technology, creativity, and taste into a unique experience: the opening party of Google’s Pixelateria, a pop-up store at Corso Garibaldi 73 dedicated to the launch of the new Pixel 10 smartphone series. The event drew a crowd of fans eager to discover the new device, explore exclusive merchandise, and savor custom-made gelatos created for the occasion. One of the highlights of the evening was the DJ set, featuring Tananai, one of the most beloved voices in the Italian music scene, performing alongside Tommiboy in a set that electrified the atmosphere. The choice of Tananai as the guest star was no coincidence: his eclectic style and ability to connect with a young, dynamic audience perfectly align with the identity of the new smartphone, designed for those who see technology as an extension of their creativity.
The Pixelateria, open to the public from today until September 14, aims to be a place where Google’s artificial intelligence, Gemini, intertwines with art, design, and sensory experiences. Another star of the opening was the custom-made gelato created for the occasion, featuring a range of exclusive flavors inspired by the device’s colors, with toppings and decorations that echoed the design of the new Pixel 10. Equally significant was the exclusive merchandise, born from the collaboration between Google and creatives Red Longo, Leo Colacicco, and Tiny Idols. The merch, designed with the assistance of Gemini AI, captured the attention of attendees, who flocked to explore t-shirts, accessories, and gadgets inspired by the colors and spirit of the Pixel 10. Each piece reflected the campaign’s aesthetic, with details ranging from a reimagined checkerboard pattern to the device’s logo. Fans were able to take home a unique piece of the Pixelateria, which not only celebrated the phone’s launch but also embodied its invitation to think outside the box. These items, available only during the pop-up’s open days, added an extra layer of exclusivity to the event, prompting many to seize the opportunity to grab them.
The opening party put the spotlight on all the innovations behind the Pixel 10, which, thanks to Gemini, offers advanced features like the Camera Coach, guiding users to take perfect photos, and photo editing tools that allow image modifications via voice or text commands. During the event, attendees could test these features, experiencing how the Pixel 10 transforms photography into an art form accessible to all, with professional-quality results. Additionally, the long-lasting battery and the new Tensor G5 chip, described as the most powerful ever made by Google, were showcased as key elements to ensure seamless performance even in the most demanding tasks, from gaming to multitasking. The Pixelateria was not just an opportunity to launch a product but a moment to celebrate the connection between technology and creativity, embodying Milan’s spirit as a capital of innovation and design.
