VENTURO Aperitivo Mediterraneo colours blue the best venues in 10 Italian cities

Inspired by the coasts of the Mediterranean, the color of the Italian sea, and the summer evenings that come alive during aperitif hour, the deep blue of Venturo will be the star of the Venturo Blu Hours, an experiential tour that, from April 17 to June 14, will transform Italian weekends into a bold and surprising ritual. The liqueur, which takes its elegance and sensuality from the Mediterranean, will take guests on a whole new experience, every Friday and Saturday through ten Italian cities. In some of the country’s most celebrated venues, Venturo’s journey will go from the warm hours of sunset to the darkness of night, in a magical party that will culminate precisely during what the brand calls the blue hours.

The drink that will lead the Venturo Blu Hours tour will be the Venturo Spritz: 50 ml of Venturo, 50 ml of sparkling Brut wine, and 50 ml of soda, served in a wine glass with ice and a sea salt rim on half the glass to add a touch of savoriness. The cocktail’s color, the Venturo turquoise, sets the stage for the meeting of Italian flavors, from lemon to rosemary, from sea salt to blue chamomile. Around the cities visited by the Venturo Blu Hours tour, you’ll also be able to discover the brand’s story told by the blue bikers, girls riding fantastic turquoise bicycles who will offer tastings of the summer drink and the chance to participate in a contest full of prizes. Main stops of the Venturo Blu Hours tour include Milan, Catania, Rome, and Naples, but the blue of the liqueur will sweep across the entire peninsula, transforming over a thousand venues. During the tour, which starts April 17, the brand invites all the curious ones to keep an eye on the windows and patios of venues across Italy: if they display the Venturo logo, they may soon host one of the brand’s evenings.

The map of participating venues and the rules for entering the contest are available at this link