Havaianas presents the New Heights Winter Experience Brasilidade on the peaks of Mont Blanc
For the first time in its history, Havaianas brought Brazilian energy, color and iconic flair to the snow-covered peaks of Mont Blanc with the New Heights Winter Experience, a project that marks a new chapter in the brand’s evolution and redefines its seasonal boundaries, affirming its lifestyle attitude in a completely unexpected context.
Created with the aim of extending the brand’s seasonality, the project demonstrated how Havaianas’ Brasilidade can thrive even in winter, transforming the peaks of Mont Blanc into a platform for contemporary lifestyle with a strong Gen Z and aspirational appeal, capable of generating high-impact engagement and social content.
Over the course of two days, the brand brought to life immersive activations involving leading TikTokers, the local community and the public, blending music, color and summer energy in the heart of the Alps. Six content creators reached the exclusive La Grolla Chalet aboard Havaianas-branded snowmobiles, where they were welcomed with an authentic Brazilian welcome featuring Brazil-inspired drinks and a personalized seeding kit with flip-flops and socks, as the space transformed into a refuge infused with a strong tropical imaginary. The experience concluded with a live performance by a Brazilian band inside the chalet, creating a powerful visual and narrative contrast between snow, rhythm and tropical warmth.
At the same time, in the heart of Courmayeur’s après-ski scene, The Outsider became the official Havaianas hub thanks to a branded igloo open to the public from Saturday afternoon to Sunday evening, conceived as a place of meeting and sharing, featuring an area dedicated to flip-flop and sock customization, an outdoor lounge with Havaianas red loungers and poufs, and a relaxation area enhanced with cozy blankets.
On Saturday, December 13th, from 3:30 pm to 7:30 pm, the après-ski was energized by a special DJ set curated by Garon, while on Sunday, December 14th, the space welcomed skiers, snowboarders and mountain lovers for a day entirely dedicated to consumers, offering the opportunity to experience the Havaianas universe with greater ease and depth, explore every detail of the installation and customize products with the brand’s iconic pins.
In this extraordinary setting, where the energy of summer meets the majesty of winter, visitors were able to immerse themselves in the true spirit of Havaianas: lightness, color and creativity. Every detail of the experience told the brand’s story in an engaging and immersive way. It was not just about skiing or snow sports: it was a moment designed for relaxation, connection and the celebration of the “elevating summer” spirit that defines Havaianas. In this surprising fusion of summer and winter, every visitor had the opportunity to take home a fragment of Brazilian warmth and vitality, transforming the Alpine snow into a stage of color, music and timeless creativity.
