Giacomo Bacci's patchwork project at Pitti Immagine 2025

For this edition of Pitti Immagine, designer Giacomo Bacci invites customers and friends of the brand to design their own shirt. The patchwork project, which began during the week dedicated to men’s fashion in Florence, embodies the collective and sustainable spirit that has always characterized the brand. Since the brand’s launch in 2014 and the opening of the studio in 2020, Giacomo Bacci has combined artisanal expertise and contemporary experimentation, reinterpreting a wardrobe classic with a touch of creative flair. In the heart of Florence, the studio is not just an atelier but a meeting point where a community of creative friends and brand clients from various artistic backgrounds come together, connect, and exchange ideas. Invited to take part in the creative process, participants were able to choose the colors and fabrics to combine on their shirts— a project aimed at enhancing creativity as well as tailoring and the endless styling possibilities offered by upcycling.

«Giacomo Bacci shirts are designed for those who appreciate authentic details and superior quality, but at the same time want to stand out without the risk of showing up at a party wearing the same outfit as their friend,» says the designer, describing the ideal customer of his brand. When designing his shirts, he often thinks of people he knows. «I often imagine my architect friends or those working in the fashion world: people who want to keep cultivating a personal, authentic style, and who find in the Studio a space to let it evolve.» As a former architect, Bacci merges seemingly different worlds into one universe, attracting communities from both industries. This inclusive approach with clients is reflected in the production method, adds the designer, who chose to base his studio in Florence specifically to stay close to the artisans and suppliers he collaborates with. «In fact, my Studio often becomes a meeting place for clients and friends to discuss new projects and nurture many personal relationships. Here, among the alleys and workshops, there is a sincere dialogue between tradition and experimentation.»

In addition to tailoring and a brand still faithfully tied to manual and local work, Giacomo Bacci’s communication strongly emphasizes charm, with marketing campaigns spotlighting the shirts, the folds they can take, the personalities who wear them, and the infinite styling possibilities of each garment. But how many shirts should we have, according to a designer who has, in fact, been designing only that for years? «Maybe the right question is: how many wardrobes should we have for all the shirts we want?» replies Bacci, explaining that he believes people should own at least seven, one for each day of the week. On the other hand, he tells us he wouldn't even be able to guess how many he has in his wardrobe right now. «Even as a child, I had shirts made by my grandmother, then by my first shirtmaker, and today I make them myself, in addition to having a real archive of shirts from other brands that I still love and collect.»