What went down at the Sisley K launch party in Rome

A vibrant atmosphere and an unconventional energy filled the Sisley K flagship store at Via Frattina 113 in Rome, where the launch event for Sisley's new premium collection took place. The line, named Sisley K, was officially launched on April 18 in the Rome's store, which was also inaugurated, and is now also available online at it.sisley.com. Born in Seoul and designed by a Korean creative team, Sisley K targets a young, elegant, and cosmopolitan woman. The collection combines tailored precision with elements of urban minimalism, offering garments that embody a refined yet bold aesthetic. The new Roman space, the first store entirely dedicated to Sisley K, represents a true evolution of the retail concept. The environment goes beyond mere shopping: it is an immersive and sensory experience. Dominated by Klein Blue—the line’s signature color—the store served as the stage for The K Code Launch Party, an event that masterfully blended intimacy and spectacle.

The party engaged guests in an experience inspired by Korean fan culture: with themed games, K-pop-style social content, and personal styling moments, the identity of Sisley K came through strongly. Every aspect of the setup, including the catering, was designed to reflect Klein Blue, creating a coherent and distinctive visual narrative. With this new line, Sisley opens up to an international audience focused on fashion and innovation, offering a collection that speaks the language of new generations, balancing digital aesthetics with stylistic research. Sisley K is not just a collection, but a statement of style, and Rome proved to be the perfect location for its first European reveal.