Here's what went down at the launch of H&M x Glenn Martens in Milan The brand celebrated the new collection at Bar Nico

An exclusive event in the heart of Milan marked the debut of the highly anticipated collaboration between H&M and Glenn Martens, the visionary designer known for his innovative and experimental approach to contemporary fashion. On the evening of October 29, the renowned Bar Nico hosted a cocktail party that brought together press, content creators, and friends of the brand in a vibrant and creative atmosphere. Among the guests of honor were Ann-Sofie Johansson, Head of Design and Creative Advisor at H&M, and Glenn Martens himself, who welcomed attendees to celebrate the union between accessible style and sartorial avant-garde.

The event perfectly reflected the spirit of the collection: a fusion of bold design, experimentation, and an inclusive spirit - elements that have always been distinctive of Martens' work and values shared by H&M. With this new collaboration, H&M once again confirms its ability to merge fashion and creativity, making the aesthetics of the most innovative designers in the international fashion scene accessible to the general public.

The H&M Glenn Martens collection is available from October 30 in selected stores in Milan and Rome, as well as online at hm.com