D1 Milan is the official partner of C2C Festival for its New York debut A collaboration that redefines time through music, vision, and presence
In New York, among the lights of Queens and the vibrations of avant-pop, a historic moment was celebrated: the American debut of the C2C Festival, a cult event born in Turin and recognized for over twenty years for its ability to transform sonic space into an immersive experience. Marking this unrepeatable occasion was the partnership with D1 Milano, as the official Timekeeper, which sealed the perfect encounter between horological innovation and musical experimentation. To honor this milestone, D1 unveiled the D1 × C2C Festival NYC Limited Edition, a watch designed not only as a tool to measure time, but as a symbol of its emotional and perceptive value. The special edition encapsulates the creative soul of the Turin-based festival and the vibrant energy of the American metropolis, offering a design that becomes a story, an object that carries on the wrist the memory of a deeply lived event.
The C2C Festival NYC thus transformed into a perceptual experiment. From the first notes of the sets by Devon Turnbull and Dave P, the audience was swept into another dimension, where music doesn’t accompany the watch but challenges it. The experience reached its peak with the performance by Nala Sinephro, capable of suspending rhythm in a hypnotic flow, opening the doors to an ever-evolving emotional narrative. The journey continued with John Glacier, whose stage presence subverted the rules of musical storytelling, creating a vibrant theatrical space that set the stage for Jlin’s rhythmic explorations. Next, Nick León shattered temporal coordinates with a kaleidoscopic set that paved the way for the iconic audiovisual show by OPN, Again, a work that dissolved the linear perception of time, making it a fluid, shared, tangible matter. When time left the dial, it took shape among people. Every beat, every movement on the dancefloor was a fragment of shared time, alive, indivisible. Kode9 pushed the night even further into uncharted territory, followed by the unmistakable energy of Evilgiane and the unique vision of TwoShell, who captured the rhythm and held it in an eternal second.
This collaboration is based on an idea as poetic as it is powerful: time is not a neutral entity. It does not flow uniformly, but pulses, expands, deforms. Time is experience, it is presence, it is the very rhythm of life. This vision also shapes the audiovisual project created by D1 and presented exclusively on the pages of nss magazine, a work that captures the key moments of the New York festival, conveying the magic of a lived instant transformed into visual storytelling. Not a documentary, but a visual narrative where each frame is a fragment of time grasped in its deepest essence. The D1 x C2C Festival NYC limited edition is not just a watch, but a tangible manifesto of what it means to live time in a new way — not as a measure, but as presence. A symbol for those who seek sound, who generate movement, who know that every second can contain a universe.
