What went down at the launch of The North Face's new REMADE collection at Design Week 2025

The North Face took part in Milan Design Week with Not All Good Things Come To An End, a one-day installation that celebrated innovation in sustainable design through the Renewed REMADE program. The event, held yesterday at the opening of Design Week, offered an immersive experience that included interactive workshops, indoor climbing sessions, and an exclusive evening DJ set. The initiative aimed to raise awareness about circular design principles and the possibility of giving new life to garments through creative reuse. At the heart of the event was the presentation of the new REMADE collection, a capsule made entirely from damaged or irreparable products. The North Face design team worked to transform these materials into unique pieces, combining aesthetics and functionality with a strong focus on the discipline of climbing which has always been at the heart of The North Face’s efforts and design philosophy. Among the standout items were the Tech Fleece Hoodies, reworked from old Denali Fleeces, and the Chalk Bags, made using fabrics from damaged tents and worn-out parkas. Each piece was handcrafted, making every item a one-of-a-kind, unrepeatable piece.

In addition to the REMADE collection, the event included a pop-up store where 50 regenerated garments were available—saved from landfill and brought back to life through The North Face Renewed program. Proceeds from sales and the raffle, which offered the chance to purchase exclusive pieces from the collection, were entirely donated to the organisation Protect Our Winters, which focuses on awareness and concrete actions against climate change. The experience was enriched with workshops curated by expert designers and partners such as Spaghetti Boulder and Are You Mad, during which participants could discover creative reuse techniques and garment customisation. For climbing enthusiasts, there was an indoor wall available to practice bouldering in a unique setting, with the support of industry experts. Starting at 6:30 PM, the event transformed into a musical experience with a live session by SLIPMODE, featuring DJs Ninafterdark and Amazon. This combination of design, sport, and music emphasised The North Face’s desire to create events that were not just exhibitions, but true platforms for cultural exchange and connection.

Oltre alla collezione REMADE, l’evento ha incluso uno store pop-up dove erano disponibili 50 capi rigenerati, salvati dalla discarica e riportati in vita grazie al programma The North Face Renewed. Il ricavato delle vendite e della lotteria, che offriva la possibilità di acquistare pezzi esclusivi della collezione, è stato interamente devoluto all’organizzazione Protect Our Winters, attiva nella sensibilizzazione e nelle azioni concrete contro il cambiamento climatico. L’esperienza è stata arricchita da workshop curati da designer esperti e partner come Spaghetti Boulder e Are You Mad, durante i quali i partecipanti hanno potuto scoprire tecniche di riutilizzo creativo e personalizzazione dei capi. Per gli appassionati di arrampicata, era disponibile una parete indoor per praticare il bouldering in un contesto unico, con il supporto di esperti del settore. A partire dalle 18:30, l’evento si è trasformato in un’esperienza musicale con una live session di SLIPMODE, con i DJ Ninafterdark e Amazon. Questa combinazione di design, sport e musica ha sottolineato il desiderio di The North Face di creare eventi che non fossero semplici esposizioni, ma vere e proprie piattaforme di scambio culturale e connessione.

The REMADE program is part of The North Face’s broader initiative to promote a more responsible approach to technical apparel production. Since its founding, the brand has had a strong connection with the climbing and outdoor community, and its design philosophy has always been based on durability and innovation. The brand’s first store in San Francisco’s bohemian North Beach neighbourhood was not only a retail space but also a true meeting point for climbers of the time. Today, The North Face continues this tradition, inspiring new generations of explorers with products that last over time and can be repaired and reused instead of being discarded. Tara Shrestha, Senior Design Manager at The North Face, reiterated how the creative process behind REMADE was not just a design exercise, but a real shift in mindset: «Learning how to rebuild a damaged garment pushes us to think differently, to be more creative, and to find innovative solutions. This approach not only improves our work but allows us to reduce waste and give new life to materials». With this initiative, The North Face once again demonstrated its commitment to sustainability, inviting the public to reflect on new possibilities for responsible consumption and to experience an event that brought together design, sport, and creativity.