The North Face sets the style for upcoming adventures with Red Box The new collection inspired by the brand's great vintage classics
The North Face has just launched Red Box, a new lifestyle collection that combines style and adventure, designed as a daily uniform for those who never stop exploring. The project reinterprets the brand’s aesthetic codes with a contemporary outlook, blending functionality and style in a perfect balance between outdoor heritage and urban attitude. After its first launch, Red Box will become a permanent collection of the brand, a line that will continue to offer elevated sportswear options for everyday life. Inspired by the iconic silhouettes of the ’70s and ’90s, eras in which The North Face established itself as a symbol of adventure and discovery, Red Box reclaims the historic heritage and reimagines it with premium materials, classic constructions and new details such as antique silver snaps, vislon zippers and the unmistakable 30mm woven label. The result is a wardrobe with oversized lines designed to accompany those who move between city and nature with the same freedom.
Within the collection coexist outerwear pieces and everyday staples: puffer jackets that evoke the brand’s most iconic expeditions, lightweight and packable windbreakers that recall the style of the ’90s, hoodies and t-shirts in Climate Conscious Cotton that update the classics with a premium fit, along with technical pants and sweatpants designed to combine comfort and functionality. Each piece fits into a common narrative, that of a lifestyle inspired by adventure yet lived in the urban dimension. Following The North Face’s guiding statement, Never Stop Exploring, the new collection will offer a coherent and versatile aesthetic to all those seeking clothing capable of telling the same story that drives the most extreme explorations in their daily lives.
