A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

Browse all

Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection

A new celebration of the USA aesthetic and the role of basketball in uniting different generations

Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations

Tommy Hilfiger collaborated with ’47, one of the leading global names in sports accessories, on a limited-edition capsule collection featuring five basketball-inspired caps. The collection, which was released today, seamlessly blends the timeless American preppy aesthetic of Tommy Hilfiger with basketball’s rich history, celebrating the connection between fashion and sports while paying tribute to the influence both brands have had in shaping cultural landscapes. The origins of this collaboration trace back to Tommy Hilfiger’s enduring passion for sports aesthetics, rooted in his childhood love for team uniforms.

Hilfiger first introduced basketball-inspired design elements into his collections in the 1990s, during a time when basketball was becoming a cultural phenomenon that extended beyond the court. As basketball gained prominence in streetwear culture, Tommy Hilfiger’s designs – characterized by oversized varsity jackets, bold color-blocking, and athletic influences – captured the spirit of that era. NBA players and pop icons embraced the brand, cementing its position at the intersection of sports and fashion. This capsule revisits that connection, reimagining classic team merchandise with a modern and sophisticated twist. To mark the launch of the collaboration, nss magazine shot a dedicated editorial celebrating Tommy Hilfiger's preppy aesthetic combined with the distinctive codes of collegiate basketball.   

Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554224
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554221
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554222
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554223
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554225
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554226
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554227
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554228
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554229
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554231
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554232
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554233
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554234
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554235
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 554236

«Basketball is much more than just a game: it’s a cultural force that unites communities, inspires dreams, and fosters resilience,» said Tommy Hilfiger. «This collection pays tribute to that spirit, celebrating the grit and determination of players who pursue greatness from street courts to stadiums. It also reflects our deep connection to sports, offering timeless style that resonates with both fans and players alike.» The campaign celebrating the collaboration aims to highlight the community roots of basketball and its profound emotional resonance. Set against the backdrop of New York City’s West 4th Street Courts, a playground symbolic of the city’s basketball heritage and featured in numerous films and TV shows, the campaign showcases a vibrant cast of real New Yorkers. Among them are a six-year-old fan and neighborhood players of all ages – all faces that embody the passion and individuality that make basketball so unique. The goal is to illustrate the role basketball plays as a cultural unifier, bridging ages, genders, and diverse backgrounds, while telling the stories of the challenges, aspirations, and triumphs that define each player’s journey. 

Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552750
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552770
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552751
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552752
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552757
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552756
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552755
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552754
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552753
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552758
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552764
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552765
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552766
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552767
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552768
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552773
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552772
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552771
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552769
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552774
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552775
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552776
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552777

The caps in the collection combine Tommy Hilfiger’s iconic design codes with elements of classic basketball style, creating elegant and meaningful pieces. Each of the five caps features ’47’s signature 6-panel Clean Up silhouette, crafted from soft cotton twill for a polished yet relaxed finish. The designs include varsity-inspired details, leather team logos, and a bold red, white, and blue palette that pays homage to the legacy of both brands. Subtle touches, such as Ithaca stripe linings, give the caps a vintage and lived-in charm. This blend of premium craftsmanship and everyday versatility makes the caps appealing to collectors, sports enthusiasts, and style lovers alike.

 

Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552781
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552780
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552782
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552784
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552783
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552785
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552787
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552788
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552789
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552790
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552791
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552792
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552793
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552794
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection A new celebration of the USA aesthetic and the role of basketball in uniting different generations | Image 552786

The capsule will be soon available through various channels, including select Tommy Hilfiger stores, tommy.com, 47brand.com, nbastore.com, and global wholesalers.
Director Piersilvio Bisogno
Photographer Onofrio Petronella
Stylist Aurora Zaltieri 
Make Up Milena Frau 
Hair Gabriele Marozzi 
DOP Angelo Becci
Stylist Assistant Valentina Zanardi
Models AndreaChiaraEstrellaIsaac