
Tommy Hilfiger and '47 collaborate on a basketball-inspired capsule collection
A new celebration of the USA aesthetic and the role of basketball in uniting different generations
February 5th, 2025
Tommy Hilfiger collaborated with ’47, one of the leading global names in sports accessories, on a limited-edition capsule collection featuring five basketball-inspired caps. The collection, which was released today, seamlessly blends the timeless American preppy aesthetic of Tommy Hilfiger with basketball’s rich history, celebrating the connection between fashion and sports while paying tribute to the influence both brands have had in shaping cultural landscapes. The origins of this collaboration trace back to Tommy Hilfiger’s enduring passion for sports aesthetics, rooted in his childhood love for team uniforms.
Hilfiger first introduced basketball-inspired design elements into his collections in the 1990s, during a time when basketball was becoming a cultural phenomenon that extended beyond the court. As basketball gained prominence in streetwear culture, Tommy Hilfiger’s designs – characterized by oversized varsity jackets, bold color-blocking, and athletic influences – captured the spirit of that era. NBA players and pop icons embraced the brand, cementing its position at the intersection of sports and fashion. This capsule revisits that connection, reimagining classic team merchandise with a modern and sophisticated twist. To mark the launch of the collaboration, nss magazine shot a dedicated editorial celebrating Tommy Hilfiger's preppy aesthetic combined with the distinctive codes of collegiate basketball.

«Basketball is much more than just a game: it’s a cultural force that unites communities, inspires dreams, and fosters resilience,» said Tommy Hilfiger. «This collection pays tribute to that spirit, celebrating the grit and determination of players who pursue greatness from street courts to stadiums. It also reflects our deep connection to sports, offering timeless style that resonates with both fans and players alike.» The campaign celebrating the collaboration aims to highlight the community roots of basketball and its profound emotional resonance. Set against the backdrop of New York City’s West 4th Street Courts, a playground symbolic of the city’s basketball heritage and featured in numerous films and TV shows, the campaign showcases a vibrant cast of real New Yorkers. Among them are a six-year-old fan and neighborhood players of all ages – all faces that embody the passion and individuality that make basketball so unique. The goal is to illustrate the role basketball plays as a cultural unifier, bridging ages, genders, and diverse backgrounds, while telling the stories of the challenges, aspirations, and triumphs that define each player’s journey.
The caps in the collection combine Tommy Hilfiger’s iconic design codes with elements of classic basketball style, creating elegant and meaningful pieces. Each of the five caps features ’47’s signature 6-panel Clean Up silhouette, crafted from soft cotton twill for a polished yet relaxed finish. The designs include varsity-inspired details, leather team logos, and a bold red, white, and blue palette that pays homage to the legacy of both brands. Subtle touches, such as Ithaca stripe linings, give the caps a vintage and lived-in charm. This blend of premium craftsmanship and everyday versatility makes the caps appealing to collectors, sports enthusiasts, and style lovers alike.
The capsule will be soon available through various channels, including select Tommy Hilfiger stores, tommy.com, 47brand.com, nbastore.com, and global wholesalers.
Director Piersilvio Bisogno
Photographer Onofrio Petronella
Stylist Aurora Zaltieri
Make Up Milena Frau
Hair Gabriele Marozzi
DOP Angelo Becci
Stylist Assistant Valentina Zanardi
Models Andrea, Chiara, Estrella, Isaac