Tommy Hilfiger partners with F1® The Movie for The APXGP Collection

This week, Rome transforms into a circuit where fashion and cinema race side by side. Until Sunday, the new capsule collection The APXGP Collection by Tommy Hilfiger, inspired by the universe of F1® The Movie, comes to life along the city's most iconic streets. At Metro Spagna, Via del Corso, Via Condotti, Via del Babuino, and Piazza del Popolo, it will be possible to get an exclusive bracelet that grants access to a gift experience in full Tommy Hilfiger style. Just wear it and head to the store at Via del Corso 120 to redeem a limited edition tote bag, signed The APXGP Collection, a true collector’s item. Starring in the new Tommy Hilfiger collection for F1® The Movie is Damson Idris, who embodies a hyper-contemporary racewear aesthetic where motorsport codes meet the brand’s heritage. The result is a bold capsule, rich in functional details and racing references, including bright red padded jackets, merino wool polos, reimagined mechanic shirts, and Japanese denim with a deluxe garage fit.

From the creative team that revolutionized action with Top Gun: Maverick, the new F1® The Movie promises high adrenaline. Set to release on June 25, the film project directed by Joseph Kosinski and starring Brad Pitt, Javier Bardem, and Damson Idris captures the pure and brutal essence of Formula 1, shot during real race weekends of the World Championship. Sonny Hayes, a former F1 prodigy of the '90s, is forced to leave the tracks after a serious accident but, encouraged by an old teammate, attempts to save a struggling team. Between rivalries, redemption, and dangerous curves, the film explores the fine line between alliance and competition.