A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

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The passion for après-ski chic goes beyond the mountains

It starts on the runways and reaches street style

The passion for après-ski chic goes beyond the mountains It starts on the runways and reaches street style

The après-ski chic style is everywhere this year: just look around to spot Moon Boots, high-tech accessories, or earmuffs even in the heart of the city, including places where there is no snow at all. This trend was confirmed on the runways of the latest Paris Fashion Week FW25, where the Japanese brand Sacai drew significant inspiration from mountain wardrobes to reinterpret skiwear with an urban twist. During the show, some models sported snowboard goggles, ushanka hats in various colors, and tall white fur boots. The American brand ERL also embraced this trend in its new collection, launching ski suits in '80s-inspired blue tones, showcased in a lookbook featuring skis and poles. Major fast-fashion retailers, such as Zara, have also jumped on board, dedicating collections to ski fashion and leveraging the growing hype around this new trend. This phenomenon finds particular resonance in Italy.

Technical suits and gear have never been exclusively for skiers but also for those who prefer après-ski, the leisure time spent in resorts or lodges after skiing activities. Recently, however, après-ski chic has completely transcended the slopes to become an integral part of street style: thus, furs, padded clogs, and snug hats have emerged as winter fashion must-haves. The fashion world's love for the ready-to-ski aesthetic has its roots in Italy: Luciano Benetton, founder of the eponymous brand, once openly stated that fashion in Italy began in Cortina. Luxury brands, unsurprisingly, maintain a strong connection with iconic ski destinations like Cortina or Courchevel, as evidenced by the proliferation of pop-up stores in snow-covered mountains, such as Loro Piana's in Kitzbühel or Moncler Grenoble's in Courchevel.

Another boost to winter sports fashion comes from the celebrity world. A notable example is Julia Fox, who appeared for an interview with Seth Meyers wearing white ice-skating boots by Dsquared2, paired with a white fur coat and hot pants. These boots, from the brand’s FW11 collection, are an ironic and Italian take on après-ski style. After Fox’s appearance, the brand released a teaser on TikTok hinting at a potential comeback for the model, sparking a frenzy among users. Soon after, a rush to purchase this vintage piece ensued, with everyone eager to get their hands on a pair. The last available pair of ice-skating boots on eBay skyrocketed to an astounding $10,000. Whether Dsquared2 will capitalize on the moment and reissue the boots remains to be seen, but this is yet another proof that winter sports fashion and the après-ski style are currently in the spotlight. This discussion becomes even more intriguing in light of the upcoming Milano Cortina 2026 Winter Olympics, raising the question of whether the showcased outfits could serve as yet another source of inspiration for winter fashion.