Autry's new sneakers are a real April fool's joke

To celebrate Autry's exceptionality and creativity, the star-studded brand is releasing the Autry Reverse limited edition model on April Fool's Day. Autry Reverse is the sneaker that breaks the first and only rule of branding: DO NOT TOUCH THE LOGO. In fact, for this limited edition, Autry has chosen one of its most iconic models, the Medalist, and reversed its iconic box with the logo. "Your world is turned upside down" with the Autry Reverse sneaker, a daring model to celebrate the tradition of April Fool's Day and a chance for fans of the brand to own one of its most iconic models with a crazy twist.

Retailers include Jades and Lufsteg in Germany, Luisa Via Roma and Nugnes 1920 in Italy, Aquerreta 1964 in Spain, Barney's in Japan, Level Shoes in the United Arab Emirates and others. "Your world is turned upside down" with the Autry Reverse sneaker, a daring model celebrating the tradition of April Fool's Day and a chance for fans of the brand to own one of the iconic models with a crazy twist.

The Autry Reverse will be sold online and in specially selected shops for a window of just 24 hours from 00:00 on 1 April as part of a global promotion.