Moncler's 70 years become a film

After the show held last Saturday in Milan's Piazza del Duomo with a crowd of 18,000 spectators, Moncler's 70th anniversary content reached a global reach of almost 2 billion across all platforms, including nss (on our website you can still find the streaming of the event). Now on the brand's digital channels, the film "The Brand of Extraordinary" - featuring the narration voice of artist, style icon and Grammy Award winner Alicia Keys - will also be shared on Italian TV for the first time on 26 September.

Moncler's first television film unveils a series of iconic images depicting the brand's extraordinary journey. From its Alpine origins in 1952, to equipping the legendary Italian expedition to the summit of K2 in 1954, to creating the uniforms of the French ski team that won the gold medal at the 1968 Grenoble Winter Olympics. A sequence of unforgettable moments that recounts the brand's profound stylistic evolution, from the mountains to the catwalks, passing through the beginnings of Moncler Genius, a multi-voice project in which the brand's codes are reinterpreted through collaborations of excellence with the most influential designers. Inspired by the desire to push boundaries and promote innovation, the central message of the film states that "the real enemy is not difficulty, but boredom". The goal of always pushing the envelope echoes through a powerful and exciting script that reaffirms Moncler's DNA by imagining its future.