Moncler talks human heat in “Warmer Together” Al Pacino and Robert De Niro starr in the new campaign
«Warmth never comes from outside, / it’s an emotion that is born within us. / Warmth comes from a walk, from a conversation. / From words that matter and that heal. / True warmth is, and always will be, in being together.» With these words concludes the manifesto of Moncler for Warmer Together, a project that brings together Al Pacino and Robert De Niro in a campaign that celebrates humanity and connection. The two cinema legends, longtime friends, tell together with the brand that true warmth is not only in the garments we wear, but in human connections, in mutual care, in presence and affection.
For more than seventy years, Moncler has pursued research, innovation, and vision to offer warmth and safety. From mountaineers and high-altitude workers in the 1950s to today’s urban spaces, the brand has always been able to unite style, performance, and emotion in a single language. Bringing warmth to the center of this new story has long been a dream of Remo Ruffini, President and CEO of Moncler, who has said that he always believed the brand had much to do with «the warmth of emotions and of being together.» «Warmer Together – continued Ruffini – through the friendship between Al Pacino and Robert De Niro, is a message of affection and closeness, values that make us better.»
The campaign with Robert De Niro and Al Pacino was shot in New York by Platon and consists of minimalist black-and-white shots and films in which the actors reflect on the themes of friendship, respect, and trust. «Friendship is the greatest thing one can experience. It’s sharing the same sense of life,» says Al Pacino. In the shots of Warmer Together, De Niro wears the Maya 70, a modern reinterpretation of an iconic quilted jacket by the brand, while the campaign also introduces the Bretagne, a short down jacket with a hood designed for everyday life between city and nature, ensuring protection, comfort, and freedom of movement.
