LifeWear philosophy at the heart of UNIQLO's latest campaign
Roger Federer and the other faces of the brand star in the UNIQLO Made for All project
Fashion
May 21st, 2021
May 21st, 2021
To celebrate LifeWear as a clothing and life philosophy, UNIQLO presents the LifeWear: Made for All project involving some of its most famous faces. From Roger Federer to Futura, to table tennis champion Anna-Carin Ahlquist and to the artistic director of Uniqlo U Christophe Lemaire, faces and creatives of the brand took part in the multimedia campaign through a series of personal and in-depth interviews.
“I support the company's LifeWear philosophy. LifeWear's mission goes beyond creating high-quality clothing - it's about improving the lives of all people, around the world," said Global Brand Ambassador Roger Federer summing up the company's mission in a nutshell: to create perfect, high-quality, affordable clothing that meets everyone's daily lifestyle needs. A philosophy that guides UNIQLO in everything it does, from the creation of clothing to its commitment to sustainability.
The short film and interviews explore the meaning of LifeWear for UNIQLO employees and friends, understanding how relevant it is to everyone and in any type of situation. These and other stories tell us how LifeWear is a positive force that can help people live a better life.
