@kcleila

The K Label Founder & Creative Director

London, United Kingdom

 

How are you living the quarantine? Fears and dreams?

The whole concept of it is uneasy and uncomfortable. I feel like I had been mentally prepared for this in advance after experiencing a spiritual transition a couple of weeks before, which helped me to adjust my mindset to be compassionate, fearless and remain positive. I have been waking up every day before 8 am and acting as if it is a normal day, except, I don’t leave my house. I’ve been drinking Tumeric tea and cooking healthy daily to keep my immune system high as I’m high risk of a chronic asthmatic. I had big plans for Tik Tok and Youtube but I haven't put it into action yet! Having a global, online retail site has also forced me to continue to keep my head in the game. People actually shop (online) in a crisis! So I’ve been practising ways to stay creative, productive and safe. All employees have to stay home and work, as and where possible, and I’ve truly realised how strong my team is! In the first few days of quarantine, I had designed a range for being comfortable, yet fly at home, cosy, cotton loungewear and pyjamas, and we’re now in the stages of sampling and planning how we’re going to shoot product from our houses. It’s a distressing but exciting time, something about this feels more than just reality, We’re stripping back the superficiality that's been installed in us for decades and revealing the truth. My heart goes out to all of the brave people who have been exposed to the disease and those who are fighting it, it’s refreshing to see that humanity can be selfless in times of a crisis. I'm super excited for this to be over, nothing can be taken for granted moving forward. There's going to be a lot of grief, but on the positive, I know this will change the way people treat one another and hopefully rebalance, restore and bring peace and gratitude to our world. 

What is your soundtrack?

Escape from LA - Weeknd

Tryna smoke - Jhene Aiko

Comfortable — H.E.R

Mas Que Nada - Sergio Mendes, Carlos Jobim 

TRAUMA - PARTYNEXTDOOR

Young - Stalk Ashley

Spaceships - Don Toliver, Sheck Wes

Repeat - Jhus, Koffee

Freaky - Santi

I could go on forever!…