Victoria Shoes celebrates 110 years of history with a new festive collection With "Snow Much Fun", the Spanish brand reinvents winter as a stylistic ode to white and adventure
A few days ago, in the heart of Paris’s 9th arrondissement, the legendary Le Carmen served as the setting for an exceptional celebration: the 110th anniversary of Victoria Shoes. Born in 1915 from an act of love, the brand, famous for its iconic vulcanized canvas and emblematic “V”, proves that its craft heritage is more relevant than ever. From the mythical vulcanized canvas shoe to its strawberry-scented signature, Victoria has spanned the decades embodying artisanal know-how, timeless design, and a commitment to sustainability. Today, with mostly local production and the use of recycled materials, the brand proves in Paris that its heritage remains as meaningful as ever. This anniversary perfectly echoes the launch of its new Autumn-Winter 2025 collection, titled Snow Much Fun, which reinvents the cold season through a stylistic ode to white, adventure, and innovation.
With Snow Much Fun, Victoria doesn’t endure winter — she sculpts it into a visual language. The campaign is infused with snowy landscapes, capturing silence, white light, and the majestic strength of nature to shape the essence of design. The silhouettes combine soft volumes and bright white palettes, highlighted by metallic accents reminiscent of the fleeting sparkle of ice under the sun. The brand’s intrinsic elegance persists, even in models designed for escape. And while the collection is dominated by this icy purity, it dares to break winter codes by introducing an unexpected olive green — a fresh, contemporary accent that breathes vibrant light into tradition. The centerpiece of this season bridges time itself: the Saturno, a sneaker drawing from 1970s archives to reinvent the jogger aesthetic with a decidedly modern approach.
Victoria also reinterprets its classics by embracing winter textures. The iconic Berlin is given a warm revival with the introduction of corduroy, merging retro aesthetics with seasonal comfort. While adopting this soft texture, it also embraces bold trends with animal prints, notably the daring cow pattern, whose irregular design ensures each model’s uniqueness. Meanwhile, the Victoria 1985 line charts new territory — one of technical and urban evolution. Its key new models, Roots and Wing Evo, are designed for the new urban outdoor lifestyle.
Victoria’s commitment to total design reveals itself down to the details. The laces free themselves from a purely functional role to become true stylistic protagonists: whether bicolored, textured, or tipped with aged metal ends, they transform into a personal statement of style. Simultaneously, the brand unveils its Barefoot Approach, a minimalist sneaker faithful to a vision combining style and awareness. Designed to recreate the sensation of walking barefoot and to encourage natural posture, it uses high-quality materials such as LWG-certified cowhide leather, proving that muscle strengthening and refined urban aesthetics can coexist.
Victoria’s story no longer stops at the feet. The Victoria THINGS line (clothing & accessories) completes the brand’s universe. Backpacks, nylon totes, and zip pouches follow the same philosophy as the sneakers: thoughtful design, versatility, and a strong identity. Even the Victoria 1985 collection extends its reach with relaxed cotton sweatshirts and a sporty toiletry bag, asserting Victoria’s presence within the conscious urban style segment. By celebrating 110 years of history and through such an ambitious collection, Victoria proves that it is not confined by its heritage but uses it as a creative driving force to move forward. With a presence in over 50 countries, Victoria is more than an iconic brand — it is a powerful, contemporary force in conscious design.
