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Fashion goes Metal

When niche becomes mainstream

Fashion goes Metal When niche becomes mainstream

Some time ago we talked about a curious phenomenon: the t-shirt with the Thrasher logo – magazine emblem of skate culture – had become a diktat between the images of the street style reports of the whole world, and we wondered how many people, actually, wore it for real creed and how many, instead, just to follow a pure aesthetic trend (of course the second option prevailed). 

The issue becomes more serious when to be borrowed by fashionistas is no longer the logo of a magazine, but of heavy metal bands – of which they have probably never even heard a single song. The t-shirts of the most hardcore bands of all time have invaded the streets of the whole planet, combined with a variety of items ranging from vintage jeans to sequin pencil skirts.

To carry them are not only those girls grown up on bread and Instagram, but also numerous celebs, including Kim Kardashian, Kendall Jenner, Lady Gaga, Miley Cyrus and Justin Bieber – just to name a few.

As for any street trend worthy of its name, the fashion business did not hesitate to endorse it: a few days ago Supreme launched a capsule collection in collaboration with Black Sabbath, Ozzy Osbourne’s storied band, and Vetements, for its FW16 collection, brought on the catwalk a maxi black sweatshirt with red letters and a skull with a definitely metal inspiration.

Whether it's Metallica, Iron Maiden, Motorhead or Vetements, it doesn’t really matter: the important thing is to show, always, one’s most subversive side.