Bentoteca launches the merch everyone Will Want in Milan The perfect blend of food culture, design and identity

In the new Milanese landscape where food culture, design and identity increasingly overlap, Bentoteca presents its first merchandise capsule. An essential line composed of t-shirts, crew necks and tote bags, available exclusively inside the restaurant. A direct extension of the venue, translating its imagery into iconic pieces.

The capsule is born from the vision of Yoji, with creative direction by Studio Magla and original illustrations by Andrea Saltini, already an integral part of the restaurant’s visual identity through the artworks displayed in the space. His work is here translated onto garments and accessories with an immediate and recognizable graphic approach, consistent with Bentoteca’s language.

The campaign shots, taken inside the kitchen during preparation and service, reinforce the idea of continuity between product and space. Ahead of Milan Design Week 2026, the project fits into an increasingly evident trend: restaurants as cultural and influential spaces that produce recognizable objects, where merchandise becomes a direct sign of belonging.