Vespa launches its first collection with the Pilot Dogs drop and the new VESPA THE EMPTY SPACE concept store The brand celebrates its entry into fashion during Milan Fashion Week

VESPA has always been more than just a vehicle; it is an icon that spans generations. Today, it brings its aesthetic language to fashion during Milan Fashion Week. Al Vento, its first clothing collection, stands as a testament to the brand, always a symbol of freedom and style. In this new phase of its history, it focuses on creativity and personal expression with the drop PILOT DOGS, which embodies the irony and lightness typical of the VESPA spirit. The star of the capsule is the Dachshund, chosen as an inclusive and playful mascot, which becomes a pop graphic on t-shirts, sweatshirts, and shirts, up to more refined pieces such as wide-leg jeans with all-over prints.

The collection goes beyond streetwear: it offers an urban and versatile wardrobe, with pieces such as the reinterpreted duffle coat, the varsity jacket, and daywear designed for those who live the city with authenticity. Each garment carries the brand’s heritage, with patches inspired by rallies and details that recall its timeless iconography. But the launch of Al Vento and the first drop PILOT DOGS are not the only new features VESPA will bring to the city during this Milan Fashion Week.

In the heart of Milan, at Via Broletto 13, VESPA has in fact opened its first concept store. VESPA THE EMPTY SPACE was born as an immersive space designed to be fluid, always in motion. The architecture reflects the vehicle’s iconic design – soft curves and satin steel surfaces – while oak elements warm up the atmosphere. At the center of the store there is an iconic VESPA Café, a meeting and convivial place around which three areas develop: the most iconic VESPAs, fashion with the new collections, and a lifestyle selection of objects reinterpreted with a pop twist.

AL VENTO and VESPA THE EMPTY SPACE are a statement of intent that VESPA presents to the city of Milan during the most fashionable week of the year. More than a store, the space represents an experience laboratory destined to change form and content, following the value that has always made VESPA unique in its kind: freedom. The launch of these projects truly represents a new page of history for the brand, which from now on extends its imagination beyond mobility, embracing fashion, culture, and lifestyle.