The grand return of the collaboration between Napapijri and Martine Rose A true love story between the two brands that has lasted for years now
Napapijri has officially announced the second chapter of its collaboration with Martine Rose, one of the most influential British designers on the contemporary scene, for the FW25 season. This marks a particularly significant return, reviving a creative dialogue that began in 2017 and developed until 2019, leaving an indelible mark on international streetwear. The new collection draws on the cultural and stylistic roots of Martine Rose and intertwines them with Napapijri’s identity, a brand that has always embraced the fusion of technical innovation, design, and urban languages. The result is a proposal that pays tribute to the archive, reviving the most iconic pieces from past collaborations and transforming them into updated interpretations, able to meet the aesthetic and functional needs of a global audience. It is not simply a matter of reissuing classics, but of rethinking them in light of the new dynamics that shape contemporary fashion, balancing a return to origins with a push toward the future.
Napapijri’s technical DNA once again meets the subversive and unmistakable vision of Martine Rose, who has always turned her aesthetic into a ground for experimentation and cultural provocation. Each piece becomes the outcome of a creative tension between past and present, balancing the solidity of functional design with the expressive freedom typical of the new generation of streetwear. The imagery built during the previous years, made of visuals, styling, and locations that have become part of streetwear’s visual repertoire, is now revitalized with renewed strength, ready to capture the attention of new global communities. Martine Rose herself has emphasized how this project represents a special opportunity: the pieces from the first collaborations are still highly sought after online, and reintroducing them in an updated version means offering those who missed out at the time the chance to become part of a story that has already become cult.
