The new PUMA H-Street are finally here Following the launch event in Seoul last May
It’s been a while since PUMA decided to bring its community into the beating heart of Korean nightlife, offering lucky guests an exclusive preview of the brand-new PUMA H-Street. An immersive event, surrounded by music, neon lights, and street culture, which served as the perfect backdrop for the debut of what is shaping up to be the sneaker of the season. Inspired by the early 2000s heritage of track and field, the H-Street returns today in an updated version that retains its original silhouette while reinterpreting it with a contemporary twist — designed for those who live the city with style, spee,d and personality. Today, PUMA officially unveils the new H-Street, a bold reinterpretation of an icon from the brand’s sports archive that blends performance, design, and collective memory. Adapted from an archival running spike, the H-Street traces its roots back to the late-‘90s Harambee silhouette — a revolutionary model built for speed, whose name, derived from the Swahili word meaning “pull together,” evoked a strong spirit of unity.
Rooted in the brand’s long-standing tradition of sport and innovation, the H-Street features a low-profile silhouette with an ultra-lightweight mesh upper. Nostalgic details are its signature: the T-shaped toebox, streamlined, race-ready shape, and a sole that echoes the grip of original track shoes. Completing the look are silver panels that enhance its retro charm, along with the classic PUMA branding — the wordmark and the leaping cat — prominently displayed on the tongue. “The running-inspired roots of the PUMA H-Street feel perfectly aligned with today’s style landscape, as we continue to expand into the low-profile segment,” said Christina Mirabelli, PUMA’s Director of Sportstyle Marketing. “It’s another gem from our archive that showcases PUMA’s unique legacy, reimagined for 2025 with a completely new lifestyle perspective.” Its official debut will be accompanied by the launch of three new colorways: “Black,” “Fizzy Green,” and “Frosted Ivory,” each designed to match any mood or occasion.