The second chapter of Birkenstock's Tokio Suede has arrived

The legendary Tokio clog, first introduced in 1987, represents a milestone in the history of Birkenstock, embodying the visionary approach of founder Karl Birkenstock. This model emerged during a historical period when Japan was becoming a global economic and cultural force, establishing itself as an inexhaustible source of inspiration for design and creativity. Initially designed for professionals, particularly in the healthcare and hospital sectors, the Tokio clog was created to provide safe, comfortable, and supportive footwear for long hours of work. Over the years, its design has evolved, becoming an essential element of contemporary streetwear. With its brutalist design and use of high-quality materials, the Tokio Suede model stands out for its unique and functional aesthetic. This suede leather clog, equipped with the iconic Birkenstock footbed, is designed to ensure a natural and comfortable walking experience. Unlike the Boston model, the Tokio Suede features a adjustable back strap, offering a more stable fit, making it ideal for those who spend long days on their feet. The premium suede leather upper adds a touch of elegance and modernity to a silhouette originally created for professional purposes, combining functionality and style in a product perfect for today’s urban settings.

After the first chapter of the campaign, launched in August 2024, Birkenstock continues the story of the Tokio Suede model, celebrating its rich historical archive and the timeless elegance of the clog. For SS25, the campaign adds a new chapter exploring the model reimagined in the "Antique White" color, thus completing a color offering of four variants. This new campaign is inspired by streetwear and features creatives Sirui Ma and Orion Johnson, who already appeared in the previous chapter set in Tokyo. The narrative focuses on their connection with urban culture and their creative synergy, offering a new setting: London. The British capital, home to Johnson, a multidisciplinary artist and event organizer, and the new base of Sirui Ma, a photographer with roots in Beijing and New York, becomes the ideal stage to tell the story of the meeting between urban culture and moments of natural serenity.

The campaign immerses viewers in London’s unique energy, spanning the vibrant landscapes of East End, Broadway Market, and London Fields. Through these locations, the narrative captures the essence of the city, presenting it as a crossroads of urban dynamism and verdant tranquility. Sirui Ma and Orion Johnson, united by their passion for street culture, photography, music, and food, embody the intersection of individual expression and collective creativity, creating a story that celebrates cultural and personal connections. The entire project stands as a tribute to London and its unique spirit, emphasizing the harmony between seemingly contrasting elements: the frenzy of urban life and the calm of nature. With this campaign, Birkenstock reaffirms its commitment to blending tradition and innovation, making the Tokio Suede model a symbol of versatility and timeless style.