You can now find Marni in the Metaverse

With WEARWEARE Marni takes its first steps into the virtual world, presenting a selection of looks from the Spring/Summer 2022 Vol.2 collection through a 3D lookbook, an AR interface and an all-encompassing virtual environment created in collaboration with Futurecorp, a studio specialising in the design of digital experiences.

Starting April 14th, Marni invites users to interact with the protagonists of the fashion show transformed into avatars, re-proposing the notion of connectivity that characterized the physical experience through a set of multimedia features accessible from Marni.com. While the 3D lookbook offers a 360° discovery of the collection, augmented reality blurs the boundaries between real and digital, allowing users to interact with the avatars of the models and to elaborate "tailor-made" content and live a highly personal experience. The virtual world transports the user into a cinematic alternative reality, conceived as a landscape around a metaphorical crater. Through integrated functions, users can add the selected products to their wishlist, while embarking on a digital journey permeated by psychedelic colours.

WEARWEARE is accessible via Marni.com and through QR codes placed in Marni boutiques from 14th April 2022.