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bob sdrunk: a dip in the 90s with the "Kombat" campaign

Seven models for the next SS18 ready to celebrate the vibrations and energy of the 'Videogame Age'

An acute and rhythmic song, a small arcade room and magical dusty video games with thousands buttons, lights and colors: hypnotic, unforgettable.

This is how the incredible 90s come to mind, an era that with its energetic vibrations, its colors, its iconicity has managed to survive over time and, even today, one can not avoid talking about it. The eyewear brand bob sdrunk, not surprisingly, has let itself be invested by this mood, aimed at paying homage to it through a new and unmissable campaign SS18: Kombat.

Through the creation of 7 new silhouettes, the 100% Made in Italy brand, has managed to materialize those who are the historical characters of combat video games. From the Sporty Girl to the Soldier, iconic subjects that magically become real through the design and the high quality of the sdrunk bob product.

The protagonist of the Kombat SS18 campaign is the Italian rapper and record producer Laioung, an influential personality who, armed with charisma and talent, becomes the perfect bob sdrunk subject.

We present you  lucius Soldiersahara Sporty girlfreddy Rappernat Karatelizzie Baby Dolltaylor Boxer and cher Killer.

The collection is available at selected stores and online.


Photography Ilaria D'Atri
Videomaker Alvin Graziano & Enrico Marzico
MUA Elena Gaggero
Hair Luca Nolasco


Artist Laioung
Models Artur  Lindsey  Sarah  Pedro  Yao  Nicholas 


Art Direction Matteo Ripa x bob sdrunk


Co-Art Direction & Production nss factory