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Nike launches "The 1 Reimagined" collection

Made by a team of 14 women

Nike launches The 1 Reimagined collection Made by a team of 14 women

In 1982 and 1985 Nike gave life to two models destined to be among the most iconic and recognizable in history: the Nike Air Force 1 and the Nike Air Jordan 1. Since their first release, the two silhouettes transcend the mere intended purpose becoming in the following decades of the points you refer to in various cultures outside the basket, becoming canvases that numerous artists have lent their creativity to repropose and reinvent them in new, multiple versions.

Today, Nike has accepted and won a new challenge: to maintain the identity of the models by revolutionizing them for today's women; is the ambitious and very successful project THE 1 REIMAGINED.

A highly selected team of 14 women from the various design sections of Nike, have lent their skills and know-how to achieve five new silhouettes of the silhouettes, completely free of constraints and linked to pure design.

"From the point of view of design, each of them has a truly unique background and personality: our theory is that when you mix different creative talents of this kind you can not help but realize a little magic",

declares Andy Caine - Nike Footwear Director.

The result? Ten incredible silhouettes, destined to become a must for every sneakerhead in no time and proof that the world of sneaker wear is opening up more and more to a new public, the female one, who follows him and admires him exactly like the male counterpart.


The collection will be available for pre-launch on the Nike App from February 13 only for Nike Women members who have previously purchased AF1 and AJ1s; while everyone else will be able to buy it from February 16 on the Nike App and Sneakrs App.