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The history of PUMA in NBA

Begun in the 1970s with the first Signature Shoe for Walt Frazier, it now carry on with LaMelo Ball's brand new MB.01

December 21st, 2021

A DAO is looking to buy an NBA franchise We are going to buy a team and you can’t do anything about it

A DAO is looking to buy an NBA franchise

"We are going to buy a team and you can’t do anything about it"

December 2nd, 2021

The best soccer celebrations stolen to the NBA NBA superstars have created a gesture so iconic that it is also copied by football players

The best soccer celebrations stolen to the NBA

NBA superstars have created a gesture so iconic that it is also copied by football players

November 23rd, 2021

You now have 5,256 possibilities to customize a Miami Heat jersey A risky project that can jumpstart the custom trend

You now have 5,256 possibilities to customize a Miami Heat jersey

A risky project that can jumpstart the custom trend

November 8th, 2021

Is there a problem with the basketballs in NBA?

NBA switched its basketball brand after 37 and not everyone is happy with that

November 6th, 2021

The new NBA City Edition 2021-22 The celebrations for NBA's 75th season are going strong in the new jerseys dedicated to the franchise's cities

The new NBA City Edition 2021-22

The celebrations for NBA's 75th season are going strong in the new jerseys dedicated to the franchise's cities

November 2nd, 2021

NBA and F1 announce their first partnership Customised liveries with NBA teams and free-throw competition between F1 drivers

NBA and F1 announce their first partnership

Customised liveries with NBA teams and free-throw competition between F1 drivers

October 21st, 2021

The second capsule collection of NBA and BOSS This time all franchises will be involved for a capsule collection that will also land on TikTok

The second capsule collection of NBA and BOSS

This time all franchises will be involved for a capsule collection that will also land on TikTok

October 14th, 2021

The NBA has created a beauty collection with ColourPop Six teams involved along with their colour palettes

The NBA has created a beauty collection with ColourPop

Six teams involved along with their colour palettes

October 11th, 2021

NBA short film to celebrate 75 years since its foundation It will be titled NBA LANE and in addition to the legends and players it will also feature Michael B. Jordan.

NBA short film to celebrate 75 years since its foundation

It will be titled NBA LANE and in addition to the legends and players it will also feature Michael B. Jordan.

October 8th, 2021

Kanye West is taking some of the best talent in basketball Jahki Howard and Zion Cruz are just two of the names that have joined the Donda Academy

Kanye West is taking some of the best talent in basketball

Jahki Howard and Zion Cruz are just two of the names that have joined the Donda Academy

October 7th, 2021

Vanguart launched a new model featuring James Harden

The Black Hole is the first product of the collaboration between the Swiss brand and the Nets star

September 20th, 2021

The NBA could play official matches outdoors Rucker Park and Venice Beach are the already booked locations

The NBA could play official matches outdoors

Rucker Park and Venice Beach are the already booked locations

September 15th, 2021

Which wines does LeBron James drink? During his Italian vacations, LeBron visited the winery of Monteverro in Capalbio

Which wines does LeBron James drink?

During his Italian vacations, LeBron visited the winery of Monteverro in Capalbio

September 8th, 2021

Li-Ning and Dwyane Wade are going for the NBA sneaker market With the new WOW 9 Infinity

Li-Ning and Dwyane Wade are going for the NBA sneaker market

With the new WOW 9 Infinity

August 31st, 2021

Nike's Classic Edition for 75 years of the NBA 75 years in the making

Nike's Classic Edition for 75 years of the NBA

75 years in the making

August 4th, 2021

Do football clubs need a creative director?

The new professional figure who can definitively transform a team into a brand

August 2nd, 2021

Kyrie Irving said that Kyries8 are trash The Nike vs Kyries war has just begun

Kyrie Irving said that Kyries8 are trash

The Nike vs Kyries war has just begun

July 29th, 2021

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The haute normcore of Dior Homme's FW22 show

The brand just presented its new collaboration with Birkenstock

January 21st, 2022

The importance of the manicure in Euphoria The nail artist, Natalie Minerva, revealed in an interview the nails secrets of Maddy, Kat Cassie and other HBO series' girls

The importance of the manicure in "Euphoria"

The nail artist, Natalie Minerva, revealed in an interview the nails secrets of Maddy, Kat Cassie and other HBO series' girls

January 21st, 2022

Selfie Interview w/ Silvia Rosi The visual artist tells her bond with traditions through movement and images

Selfie Interview w/ Silvia Rosi

The visual artist tells her bond with traditions through movement and images

January 21st, 2022

Who will be the first Castore-sponsored team in Serie A?

Rumours are becoming more and more insistent that the English brand could land in Italy

January 21st, 2022

Twitter profile photos will soon be digital showcases for NFTs

And they will be distinguished by a frame in the form of a hexagon

January 21st, 2022

Inter's new capsule collection for Chinese New Year The theme of the new products is obviously the tiger

Inter's new capsule collection for Chinese New Year

The theme of the new products is obviously the tiger

January 21st, 2022