Tommy Jeans made a collection with the NBA

In collaboration with the National Basketball Association (NBA), Tommy Jeans has unveiled a new capsule collection designed to celebrate the essence of basketball as an integral force in building local street culture and diverse communities. The collection features relaxed, overlapping looks with prints of NBA team logos and consists of sweatshirts, sweatpants, t-shirts and shorts. A collection designed for all those who embrace the lifestyle surrounding the game.

Tommy Hilfiger's affinity with basketball began in the 1990s, when his brand caught the attention of celebrities and influencers, many of whom had ties to the NBA and the sports community in general. This is not the first time that the American brand has merged with the world of sport, in fact it is a key component and this is also demonstrated by collaborations in tennis with Rafael Nadal and in Formula One with Lewis Hamilton.