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Beyoncé's new visual album will be released on Disney+

'Black Is King'

Beyoncé's new visual album will be released on Disney+ 'Black Is King'

A few days after the release of the song Black Parade, Disney+ has announced that later this month it will release the new visual album by Beyoncé: Black Is King. The album was announced on the occasion of The Lion King's first anniversary, last year's live-action in which Beyoncé gave voice to the female protagonist Nala and for which she had already recorded the two original singles Spirit and Bigger. The visual album, in fact, was born precisely during the making of the film and sees the collaboration of several African American artists including Childish Gambino (who gave voice to Simba in the live-action), Kendrick Lamar, Pharrell and Jay Z, along with a team of African artists supported by Beyoncé. The film will debut worldwide on July 31, 2020

It is a very personal project for the artist. Black Is King was written, directed and produced by Beyoncé herself, who confirmed the news on her official website and with a long post on her Instagram profile in which she explained not only why this album is important for her, but also for the whole black community: “Black Is King is a labour of love. It is my passion project that I have been filming, researching and editing day and night for the past year. I've given it my all and now it's yours.

"The events of 2020 have made the film’s vision and message even more relevant, as people across the world embark on a historic journey. We are all in search of safety and light. Many of us want change", Beyoncé continued, referring to the death of George Floyd and the Black Lives Matter protest movements that recently crossed not only the United States but the entire world“Black Is King is a celebratory memoir for the world on the Black experience,” Disney added on an official statement; “The film is a story for the ages that informs and rebuilds the present. A reunion of cultures and shared generational beliefs. A story of how the people left most broken have an extraordinary gift and a purposeful future.” 

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#BlackIsKing (photo by: Travis Matthews)

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Beyoncé's first visual album, Lemonade, dates back to 2016 and was made in collaboration with HBO. For Disney+ it is an excellent opportunity to shake up its catalogue, that is now strong of the great classics but lacking original contents. The pandemic, moreover, has hit the company hard: despite the success of the platform, which in a few months has reached 50 million members worldwide, The Walt Disney Company recently declared 90% drop in net profits since the start of the pandemic. Beyoncé's visual album could be a good attempt to attract even more users; not surprisingly, the platform has just announced the elimination of the first week of free trial for new members.