nss edicola and Levi's® kick off festival season with a unique collaboration

There are couples that are meant to be together, like festivals and denim. It is a long-standing love story that began with historical events like Woodstock and continues today with new trends and stylistic forms. Whether it's a miniskirt, a pair of jorts, or intentionally ripped jeans, denim has always been a main character of the festival season, a blue canvas on which to live unique experiences. For this reason, this spring, the most iconic denim brand in the world is getting ready to celebrate its unparalleled presence at musical events around the globe with a unique collaboration. Levi's® has created a series of customized pieces, now on display at nss edicola in Rome, to tell the story of the festival season and the unique style of festival-goers.

On May 20, at the Levi’s® Store in Rome at Via Cola di Rienzo 170, the brand has organized a special event for all its customers. Bring your Levi’s to have it customized by the Roman street artist EMANS 91, known for works that celebrate graffiti art and pop culture. EMANS 91 will add his touch to your Levi's®, a creative exercise in which denim becomes a canvas to imagine an artistic, authentic, and original universe. Some custom looks were created in collaboration with nss edicola, returning to celebrate the commendable and timeless soul of Rome with a third takeover signed Roma 6 Unica. You will be able to discover the customized Levi's® pieces at the nss edicola pop-up in Piazza Testaccio, along with an exclusive selection of the new Romanissime collection inspired by the authentic, direct, and expansive spirit of the capital.