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adidas through 1980s cult movies

We charted the German brand's best moments in cinema history

adidas through 1980s cult movies We charted the German brand's best moments in cinema history

We just can't get over the 80s. The nostalgic cloud that encompasses the latest cult TV series, from Stranger Things to Black Mirror with Saint Junipero confirms it.

The past is a perfect madeleine to dip the memories of your youth in, and the 80s – with their pleased hedonism, exaggerated look, John Hughes teen comedies and cartoons like Jeeg Steel Robot and Jem and the Holograms – are the most popular way to do it.

And what about the sneakers? The shoes par excellence, classic and iconic, a distinctive element, because you know: tell me what brand of sneakers you like and I'll tell you who you are.

Do you go for adidas? Well, then you are together people like Bob Marley, Run-DMC, Steve Zissou, Chas Tenenbaum, Mark Renton, David Starsky, Noel Gallagher, of the Goodfellas, Harley Quinn.

And what if I told you that even the agent Deckard in Blade Runner loves adidas?

Here are the top 5 80s movies in which the German brand totally dominates the scene.


#1 Blade Runner (1982)

It's one of the most famous movies of the entire cinema history, adapted from Philip K. Dick's book "Do Androids Dream of Electric Sheep?", it made its way to the heart of millions of fans around the world, a masterpiece, Frankenstein myth's reinterpretation, having seven official versions.

And who doesn't remember the monologue by Rutger Hauer at the end of the film, "I've seen things you people wouldn't believe, attack ships on fire off the shoulder of Orion, I watched c-beams glitter in the dark near the Tannhäuser Gates. All those moments will be lost in time, like tears in rain. Time to die."?

Thanks to this work the cyberpunk aesthetic is portrayed for the first time. For this movie, Ridley Scott was inspired by the painting "Nighthawks" by Edward Hopper and the Moebius comics, and always his is the merit of introducing the term "surrogates," designed by the daughter of screenwriter David Peoples, a reference the replication of cells.

All things for which we have a debt to Blade Runner, but above all, we must thank him for finding the answer to a fundamental question: what are the perfect shoes to chase Surrogates rebels inhabiting a decaying metropolis in the distant future of November 2019? Just ask Deckard aka Harrison Ford and he'll tell you: no creation and abstruse's high-tech but simple black adidas Official version no logo.

Because even in 1982 they knew that the sneakers will never fade away.

#2 Police Academy (1984)

The mayor of an American city announces a competition: anyone can be admitted to the local police academy, for a 14-week course, with no limit of colour, sex, height and weight.

Thus, the saga of a ramshackle group of students full of

whimsical characters – such as a black doctor able to reproduce all the sounds and noises with his mouth, a handsome heartbreaker, a giant florist, a rebellious young valet – begins.

Among physical and attitude tests, gags and laughter, what remains truly iconic are the adidas tracksuits and the Summit sneakers.


#3 Beverly Hills Cop (1984)

Beverly Hills Cop aka when Eddie Murphy still was a superstar.

Here he plays Alex Foley, a Detroit cop looking for the murderers of his friend, with a gun and a pair of adidas Country.


Some curiosity? The first candidate for the leading role was Mickey Rourke, later replaced by Sylvester Stallone who is said to have abandoned the project after the failure of negotiations over what type of orange juice was to be kept in his van.

#4 Rocky IV (1985)


Or rather, "adidaaaaas!" That's what Rocky should have shouted on the ring, because Rocky IV, the fifth film directed by Sylvester Stallone and the one that gained the biggest success within the Balboa series, is kind of a two-hour-long commercial for adidas.

He's wearing adidas sneakers while boxing, another pair while training and running, then adidas tracksuits while washing the car and those worn by his opponent coaches. Maybe the German brand is the real secret of the victory against Ivan Drago?

#5 Teen Wolf (1985)

We all know Michael J. Fox for the Back to the Future saga and the iconic Nike Air Mag, but few know that before the actor was an adidas fan. Don't you believe it? Watch Teen Wolf, the 1985 film in which he plays Scott Howard (in the Italian version Marty, to wink at its most successful movie), a high school student who discovers he is a werewolf. The boy decides to take advantage of the new powers to become popular, managing to become the champion of the school basketball team.

It's an unpretentious teen comedy, a low-budget parody of movies with werewolves that used to be hot through the mid-80s, and it's dragged by the fame that Fox had won for his role as Alex in Family Ties.

The cult scene? The air guitar surfing on the roof of a moving van with The Beach Boys "Surfing USA" as a soundtrack.

#6 Krush Groove (1985)

Directed by Michael Schultz, the film tells the early days of Def Jam Recordings and early career of the future record producer Russell Simmons (Blair Underwood).

It's a journey into hip hop culture, between old school stars like Run-DMC.

A hymn to a period, to a musical genre and to adidas.