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The first New York Men's Fashion Week to take place in July?

The first New York Men's Fashion Week to take place in July?

New York is ready to launch a Man Fashion Week, independent of the female. Still no official notice, but the rumors are becoming more insistent.

This is confirmed by the words of Steven Kolb, CFDA's CEO: "We have enough designers who could be a collective of talent in both emerging and established that would make a strong statement for American designers. The Mayor, New York City and the New York City Economic Development Corp. are very supportive of our work around all the collections. And we have enough venues and locations around the city to hold it "- and continues -""We have a little bit of money committed, but we need a little bit more. We have designer, editor and buyer interest. There are still a lot of boxes that need to be checked ".

The debut could be in July, poured half months, with the summer collections, and many take for certain holdings of brands such as Ralph LaurenMichael KorsJohn VarvatosCalvin KleinRag & Bone and Thom Browne.

Until now these, and other, designers Americans had two choices: settle for a small space within the week or female New York parade abroad.

Now that finally the Council of Fashion Designers of America seems determined to follow the example of London, Paris and Milan launching an event entirely dedicated to men's fashion doubts and questions multiply.

The main question is: will the men's fashion week match the hype and media coverage of the female?

Factors to consider are many, but what seems certain is that the area devoted to man experience a rapid increase in sales, interest, thanks to the push of subcultures as health goth and lumbersexual. It also supports the designer Patrik Ervell "In the past, to be interested in was a small group of people. Now it is a phenomenon."

If the first men's fashion, especially the American one, was seen as a classic almost immutable that left little room for creativity, it has now become a testing ground.

The choices of designers and buyers, as noted by WGSN, a leading fashion trend forecasting, are becoming more daring and printing rewards them devoting more attention.

All this weighs in favor of a fashion week in the Big Apple, which is preparing to become an interesting showcase of talent and experiments.

From the practical point of view the decision to pull out in July would fit perfectly in the sales cycle and acquisitions in the sector. "We need to sell in a real sales season in order to have the production started," says the American designer Thom Browne and enter the men's show in June-July would be important, even if it would mean having to acceleration of the achievements of the collections.

The questions are many, but the answers will only after the debut of this long-awaited fashion week.