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Wearable technology

the future of wearables

Wearable technology the future of wearables

Early October. The Apple Watch invades Paris Fashion Week . L 'Cupertino company chooses the concept store Colette for his debut, under the curious gaze of  Anna Wintour and Karl Lagerfeld.

A few days after the smartwatch is the protagonist of the cover of the November issue of Vogue China, worn by the model Liu Wen. With seven straps and a myriad of visual possibilities, the latest Tim Cook is set to make the leap from the subject for geeks in real fashion product. Thanks to a careful strategy of marketing the Apple sneaks into the ranks of fashion influencers and magazines: "The clock is first of all a product designer masterful - emphasizes Jony Ive, designer of the brand founded by Steve Jobs." The technology comes almost to the second. "It 'a beautiful object, a device that might like it even if you do not like this kind of thing." The world of geeks chasing the fashion for some time, looking for a new audience and, therefore, greater impact on the economy.

And 'the late' 60s, Jane Birkin, Francoise Hardy and Brigitte Bardot are wearing clothes made of metal and hard plastic. And 'the revolution fashionable Paco Rabanne.