Cinemoda Club brings Fashion Week to the cinema The film programme by Vogue Italia and Kering
From September 25 to 27, Cinemoda Club will debut, a festival that showcases the deep and visionary connection between fashion and cinema during Milan Fashion Week. The event, promoted by Vogue Italia and the Kering group, is curated by Gian Luca Farinelli, director of the Cineteca di Bologna and a leading figure in Italian film culture, joined by Valeria Golino, actress and director who will also be the patron of the event.
Three historic city theaters – Cineteca Milano Arlecchino, Cinema Mexico and Cinema Palestrina – will become laboratories of imagination for three days. More than 36 titles, screened in their original language with subtitles, will build a journey that does not just display the aesthetics of fashion on screen, but explores how clothes and costumes have influenced cinematic storytelling, collective desires, and even the way we perceive historical time. Each screening will be introduced by authoritative voices from the industry and by the Vogue Italia editorial staff, turning the theater into a space for dialogue and cultural exchange.
The program intertwines timeless classics and rare works: from 8 ½ by Federico Fellini, Roman Holiday and Marie Antoinette by Sofia Coppola, to small treasures of silent cinema such as Rapsodia Satanica by Nino Oxilia and the precious collection La Mode de Paris, with hand-colored pochoir films documenting Parisian ateliers of the early 20th century. The narrative spans decades of iconographies and collaborations: Audrey Hepburn in a red Givenchy dress on the stairs of the Opera Garnier in Funny Face; Elsa Schiaparelli and the costumes of Moulin Rouge (1952); Coco Chanel, Giorgio Armani and Karl Lagerfeld who designed garments for the big screen. But also documentaries and conversations with fashion protagonists, from Yohji Yamamoto in dialogue with Wim Wenders to Yves Saint Laurent, Carine Roitfeld and Franca Sozzani, and films in which clothing becomes a declaration of identity, such as the streetwear of Do the Right Thing, the disco style of Saturday Night Fever or the fluid aesthetic of the Rocky Horror Picture Show.
Cinemoda Club wants to tell the story of 130 years of encounters and sparks between fashion and cinema,” explains Farinelli. “A bond made of mutual fascination, surprising collaborations and inexhaustible creativity.” The festival will open on September 25 with an inaugural talk at Cinema Arlecchino, during which Golino and Farinelli will reflect on the symbolic value of clothing and how both languages have anticipated cultural and social changes. An event also designed for new generations of designers and students, invited to see cinema as a tool for education and inspiration.
