PUMA throws a Neapolitan party with the Fade Nitros

Music and Naples have always lived in symbiosis, especially in summer.. To celebrate the  PUMA Fade Nitro, the Global Sports Brand turned to two pillars of Neapolitan urban culture, Collettivo Core and Club Tasso, officially kicking off the summer season with an evening of funk and local identity in the spaces of Museo Madre on June 14. The event, born from PUMA's desire to build authentic connections with the most dynamic and culturally fertile territories, transformed the Madre, a temple of contemporary art in Naples, into an immersive stage where visual languages, performances, and community intertwined. At the heart of the evening was the screening of an original docu-video produced by Club Tasso: a hybrid narrative halfway between documentary and live performance, following their now-established "docu-party" format. The story explored Naples through a contemporary aesthetic and genuine lens, portraying the city's urban and human landscape as a natural and coherent backdrop for the PUMA Fade Nitro. The sneakers, silent yet present protagonists, were narrated as an integral part of the city’s daily rhythm, symbolizing movement, identity, and self-expression.

The evening's soundtrack followed, shaped by the selections of Club Tasso, Paccone, and Matt Parisi, who blended international influences and local sounds into a sonic continuum that breathed new life into the museum’s spaces. With this project, PUMA confirms its intention to build a cultural dialogue with cities with a vibrant atmosphere that, like Naples, possess a unique DNA. Cities rich in cultural and artistic history that express their uniqueness through new forms of expression to captivate new generations The decision to collaborate with entities like Collettivo Core and Club Tasso, who work daily to narrate the most authentic face of the city, reflects a strategic approach that does not merely portray urban culture but actively supports and amplifies it. The Fade Nitro thus becomes much more than a product launch; it is a manifesto of connection between brand and territory, between style and substance, between movement and belonging.