RICHMOND X is opening a rage room during Milan Fashion Week

During the June 2025 Milan Fashion Week Men’s, RICHMOND X will launch a creative action that goes beyond the simple presentation of a collection, titled “Destroy to Create.” The John Richmond flagship store will be transformed into a reclaimed territory, an overturned space that becomes a symbol of regeneration through destruction. Over the weekend of June 21 and 22, the flagship store becomes the stage for a bold statement, where the brand will also unveil its first jewelry collection, the result of a collaboration between RICHMOND X and Perle Sexy. Inspired by a meeting of brutalism and desire, the collection merges material and provocation, turning ornamentation into declaration. At the core of the installation is the rage room, set up inside the store. A space where breaking takes on both literal and symbolic meaning: a place to unleash, destroy, and rebuild. A liberating act that embodies the brand’s irreverent spirit and invites participants to challenge every convention. The rage room will be inaugurated with a private invite-only event on June 20 and will be open to the public on June 21 and 22, accessible via registration on a dedicated form.

This Friday, starting at 6:00 PM, the John Richmond boutique will inaugurate "Destroy to Create" with an exclusive party that will continue at 9:00 PM at Chiosco Ravizza, where visitors will also have the chance to customize products such as tote bags and t-shirts. With this project, RICHMOND X moves fashion away from being a surface to admire, transforming it into a language that provokes, shakes, and evolves. RICHMOND X is not content to follow the rules of the fashion system—it tears them down without hesitation. It rejects the composure of tradition and bourgeois codes to bring forth a rawer, grittier, more sincere aesthetic. In an operation with a strong visual and conceptual impact, the store is radically transformed by a full-scale takeover, designed to immerse visitors in a theatrical and powerful experience. Every element is conceived to convey tension and expressive freedom, challenging the very notion of display and product. What RICHMOND X enacts is not a fashion event in the traditional sense: it is a declaration, a rupture, a gesture of creative force. Destroying to create something else, breaking to express oneself—this is how the brand enters Milan Fashion Week, with the urgency and power of those who ask for no permission.

Discover all the information to participate in the RICHMOND X rage room at this link