Diesel launches the new capsule collection DIESEL LOVES TIMBERLAND

Diesel, a giant in the denim industry, joins forces with Timberland, a global outdoor lifestyle brand, to share their values regarding quality, functionality, individuality, and community. The collection features shirts available in six color variants, entirely made from leftover fabrics from both brands' unsold stock. A fusion of Timberland and Diesel, each model is crafted with a Diesel denim shirt on the front and a Timberland plaid flannel shirt on the back, or vice versa. «Timberland is thrilled to participate in the DIESEL LOVES project,» said Maisie Willoughby, Timberland's marketing director. «Sustainability has long been a priority for our brand. We recognize that our products impact the environment, and this project helps us give a second life to leftover clothing in a unique and creative way.» The collection reflects the fashion industry's desire to collaborate in creating a better future.

DIESEL LOVES is a continuous call-to-action for brands—traditionally seen as competitors—to share existing materials, production, and creative resources. DIESEL LOVES TIMBERLAND is the second chapter of the program, launched in December 2023, following the first collaboration, DIESEL LOVES LEE. «Even the smallest actions can have a significant impact. DIESEL LOVES TIMBERLAND marks the new chapter of our ongoing DIESEL LOVES project. Two industry leaders are joining forces to combat overconsumption and create something meaningful and beautiful together, with the aim of driving change through a call-to-action,» said Glenn Martens, Diesel's creative director and the creator of the DIESEL LOVES program.

The new limited-edition capsule will be available globally starting January 22 and will be sold in selected Diesel and Timberland stores, as well as on both brands' websites.