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Harry Styles invests in S.S. Daley

From pop icon to entrepreneur is a short step

Harry Styles invests in S.S. Daley From pop icon to entrepreneur is a short step

S.S. Daley is a designer who creates garments that are very "quiet" in their romanticism but possess a subtle and imaginative charm – making it not only one of the highlights at this year's Pitti Immagine Uomo but also one of the most intriguing names on the London Fashion Week calendar. Yesterday, during the brand's latest FW24 show, it was announced that Harry Styles has become one of its backers, having acquired a minority stake in the brand. The relationship between Harry Styles and S.S. Daley dates back to 2020 when stylist Harry Lambert, the mind behind Styles' iconic looks, dressed the singer in the brand's initial pieces for the music video Golden. After the release of the video, the brand, celebrated for its modern and gender-fluid interpretation of traditional British upper-class aesthetics, captured the attention and acclaim of an even broader audience than the traditionally narrow fashion circle.

S.S. Daley's accolades over the years include winning the prestigious LVMH Prize for Young Designers in 2022 and being named the Best Emerging Designer at the Fashion Awards. Now, with Harry Styles' investment, the brand is expected to expand and establish a stronger foundation, particularly enhancing its retail presence with a direct-to-consumer strategy. Steven Stokey-Daley, the creative force behind S.S. Daley, expressed enthusiasm for the collaboration, stating, "Harry and I share a vision for the future of S.S. Daley, and we look forward to this new chapter together, focusing on the brand's longevity and expanding into a modern British heritage house." It should be noted that financial details of the deal remain undisclosed; thus, we know nothing about the amount of the investment or its implications. However, it seems likely that we will see Styles donning Daley's creations quite frequently in the coming months. Harry Styles' investment aligns with a broader trend of celebrities funding fashion brands. Personalities like Oprah Winfrey, Reese Witherspoon, Beyoncé, among others, have explored investments in the fashion sector, highlighting the growing synergy between entertainment and the fashion system.