The new JJJound and Vans collaboration

JJJJound e Vans have teamed up for the third time to present a sneaker collection that combines the elegance of traditional French footwear with the iconic style of Vans perfect integrated into an understated look. The campaign accompanying the release, curated by Los Angeles-based photographer Justin Chung, celebrates the everyday elegance of some of Montreal's restaurant community members. With this initiative, JJJJound and Vans seek to promote greater recognition of the human element within the tourism and hospitality industry, encouraging a culture of respect and gratitude toward all involved.

The collection includes three classic Vans models, reinterpreted with minimalist touches by JJJound. The first is the Authentic VLT LX, a classic low top sneaker reinterpreted with a softer material composed of fine organic cotton. Minimal branding features the JJJJound logo embroidered on the beige label. Metal eyelets and laces, rounded laces, and a solid-color sole complete the silhouette design. Next comes the Classic Slip-On VLT LX, also composed of the same organic cotton but without the inner support material to achieve an unstructured silhouette. Finally there is the Sk8-Mid VLT LX with suede inserts and an "antiqued" sole to match the other two models.

The JJJound and Vans collection, available for purchase on JJJound.com starting at 12:00 p.m. EST on July 20, will subsequently launch globally on Vans.eu/vault and at select Vans retailers on July 28.